Marketing Manager
RESPONSIBILITIES
- Formulate, drive and implement marketing programs and campaigns, including social media and digital strategies, to support marketing objectives across different channels and segments in support of the overall marketing plan and objectives
- Analyze and evaluate the impact and effectiveness of marketing programs and campaigns in achieving the objectives, including impact on leads
- Analyze market trends and competitor activities to identify opportunities for growth
- Conduct market research and analyze customer data to enhance products and services
- Negotiate and secure promotional tie-ups, spaces, partnerships and sponsorships
- Liaise and work closely with in-house graphic team, agencies, media, external partners and vendors to ensure successful implementation of marketing activities and deliverables
- Plan and coordinate promotional events, product launches and other activities
- Ensure consistent brand messaging across all platforms and materials
- Develop and maintain brand guidelines
- Track expenditures and report on ROI for marketing initiatives
REQUIREMENTS
- Degree in Marketing, Business or Communicationits equivalent
- Minimum 5 years of experience in similar capacity in advertising & promotion, social media and digital advertising
- Proven track record in managing multiple projects simultaneously and meet deadlines
- Strong analytical skills and proficiency in marketing tools and analytics platforms
- Creative thinker with excellent problem-solving skills
- Excellent communication and interpersonal skills
Employer questions
- Which of the following types of qualifications do you have?
- Which of the following statements best describes your right to work in Singapore?
- What's your expected monthly basic salary?
- How many years' experience do you have in a marketing role?
- How much notice are you required to give your current employer?
Company profile
INTRODUCTION
SK Jewellery Group Limited is a leading and established jeweller headquartered in Singapore. Founded in 1991, SK Jewellery Group Limited has a network of retail brands, which includes Soo Kee Jewellery, SK Jewellery, Love & Co. and SK Bullion.
Our brands have achieved success both in Singapore and Malaysia. To date, we have over 60 retail stores, strategically situated in prime shopping malls. With a firm customer centric philosophy, the Group continuously delights customers with exquisite creations, each beautifully designed and made with exceptional craftsmanship.
Staying true to our founding spirit, we embrace creativity and excellence to reach greater heights, while staying committed to bringing to life high quality jewellery products and mementoes and experiences that will inspire the imagination of our customers.