Branding & Marketing Executive

About the Role

We are looking for a highly motivated Branding and Marketing Executive to join our dynamic team. This role is ideal for a creative individual with strong event planning skills, branding expertise, and content creation capabilities. You will play a key role in executing brand strategies, organizing offline promotional activities, and developing engaging marketing materials to enhance our brand visibility and customer engagement.

Key Responsibilities

1. Event Planning & Offline Marketing

• Plan, coordinate, and execute offline marketing events, including brand activations, product launches, exhibitions, and promotional campaigns.
• Manage event logistics, including venue setup, vendor coordination, branding materials, and promotional giveaways.
• Ensure brand consistency across all physical touchpoints, including booths, banners, product displays, and customer experience zones.
• Work with internal teams and external partners to create innovative brand engagement experiences.

2. Branding & Marketing Collateral Development

• Support the development and execution of branding strategies to enhance brand recognition and market positioning.
• Create marketing collaterals, including brochures, posters, social media visuals, and promotional kits.
• Assist in developing brand storytelling and product narratives that resonate with target audiences.
• Ensure all branding materials are aligned with the company’s identity and marketing objectives.

3. Content Creation & Presentation Development

• Draft compelling marketing copy, product descriptions, and campaign messages for digital and offline channels.
• Design and prepare PowerPoint presentations for internal and external stakeholders, including pitch decks, event proposals, and branding strategy presentations.
• Collaborate with designers and videographers to produce high-quality promotional materials.

4. Digital & Social Media Support

• Assist in executing digital marketing campaigns to complement offline branding efforts.
• Monitor social media trends and contribute ideas for content creation and community engagement.
• Coordinate influencer partnerships, brand collaborations, and sponsorship opportunities.

5. Market Research & Brand Performance Tracking

• Conduct market research to identify new branding opportunities and analyze competitors’ marketing strategies.
• Track brand performance metrics, campaign effectiveness, and customer engagement insights.
• Provide recommendations for continuous improvement in branding and marketing initiatives.

Key Requirements

• Diploma or Bachelor’s degree in Marketing, Business, Communications, or a related field.
• At least 1-3 years of experience in branding, marketing, event management, or a related role.
• Proven ability to plan and execute events, with a keen eye for details in brand presentation.
• Strong proficiency in PowerPoint (designing and structuring professional presentations).
• Excellent writing skills with experience in creating marketing copy, press releases, or content.
• Ability to multitask and work in a fast-paced environment while meeting deadlines.
• Experience in managing vendors, event logistics, and promotional materials is a plus.
• Basic knowledge of design tools (e.g., Canva, Photoshop, Illustrator) is an advantage.
• Passionate about branding, storytelling, and consumer engagement.

Why Join Us?

• Be part of an innovative company at the forefront of technology and automation.
• Gain hands-on experience in executing branding and marketing strategies for a growing brand.
• Work in a dynamic and fast-paced environment with exciting industry collaborations.
• Opportunities for professional growth and career advancement in marketing and branding.