Intern, eCommerce Digital Marketing
LOVE WHAT YOU DO? THERE IS A PLACE FOR YOU HERE!
Be part of our diverse and inclusive team.
Job Responsibilities
Campaign Support
- Executing cross-channel campaigns based on the overall strategy to acquire the right customers, engage them with relevant content and convert them. Channels may include search, programmatic display, youtube, social, email and strategic 3rd party partners
- Coordinating campaign launch to ensure all timelines are met by working with all relevant parties internally and externally (agencies, stakeholders, creative team, content team etc.)
- Ensuring all digital touchpoints adhere to best practices while maintaining good experience across the consumer journey
- Conducting research on audiences, best practices, competitors, latest marketing technologies etc. to inform campaign direction to drive brand awareness, engagement and conversions
- Working with external agencies to execute, manage, optimize, report and analyze campaigns to ensure seamless execution leading to optimized performance
Marketing Optimization
- Supporting initiatives on traffic acquisition to company website and other relevant MBS properties to drive engagement and conversions as well as other campaign related targets across all business units in all key markets
- Optimizing KPIs through data driven marketing
- Supporting test & learn initiatives for creatives and media strategies / approaches to further improve messaging and delivery
- Ensuring seamless and personalized end-to-end consumer journey to inspire our target audience to make quicker decisions, leading to conversions
Analytics
- Coordinating and supporting regular reporting and channel performance analysis
- Analyzing the results and effectiveness of campaigns to identify insights that can improve future campaign performance
- Identifying various data sources and extracting these information for analysis to put together consolidated findings for further optimizations
- Assist in website tagging as it relates to campaign setup and tracking maintenance
Marketing Operations
- Manage and coordinate operational requests to ensure smooth and seamless user journey on digital touchpoints like email, MBS website and external websites.
Job Requirements
Education & Certification
- Applicant must be a full-time matriculated student
- Internship must contribute to school graduation requirements
Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.
Company profile
Marina Bay Sands
Marina Bay Sands® is Asia’s leading destination for business, leisure and entertainment delivering once-in-a-lifetime experiences. The landmark building is situated in the heart of Singapore’s Central Business District and transforms Singapore’s skyline and the country’s tourism landscape.
The destination offers a luxury hotel, state-of-the art convention and exhibition facilities, theaters, world-class entertainment and the best shopping and dining in the region. The three hotel towers are crowned by the Sands SkyPark® on the 57th story.
Product & Services
Conveniently located in the heart of the Central Business District and 20 minutes from Changi Airport.
• Hotel: The Marina Bay Sands hotel has three 55-story towers with 2,561 luxury rooms and suites. The three towers are capped by the Sands SkyPark, which offers 360-degree views of Singapore’s skyline. It is home to restaurants, lush gardens, an infinity edged swimming pool and the world’s largest public cantilever housing an observation deck.
• Expo and Conventions: The Sands Expo and Convention Center has 1.3 million square feet of flexible convention and exhibition space. It can host over 45,000 delegates, 2,000 exhibition booths and 250 meeting rooms. It features Southeast Asia’s biggest ballroom, which can accommodate 6,600 people for a banquet, and up to 11,000 for an auditorium-style lecture.
• Shopping: The Shoppes at Marina Bay Sands has 800,000 square feet of retail and dining space. Luxury retailers include Bally, Cartier, CHANEL, Ferragamo, Franck Muller, Gucci, Hermès, Hublot, Hugo Boss, Louis Vuitton, Miu Miu, Omega, Patek Philippe, Prada, Tiffany & Co. and Yves Saint Laurent. New brands include Anne Fontaine, Henry Cotton’s, Leviev, Marisfrolg, Moiselle, Rabeanco, Stefano Ricci, and Wolford.
• Restaurants: Dining at Marina Bay Sands is a gourmet experience with over 50 dining choices. These include celebrity-chef restaurants helmed by Mario Batali, (New York), Daniel Boulud (New York), Wolfgang Puck (Los Angeles), Guy Savoy (Paris), Tetsuya Wakuda (Sydney) and Justin Quek (Singapore). Marina Bay Sands features signature restaurants, modern bistros and a premium food court.
• Entertainment: Marina Bay Sands energizes the entertainment and nightlife scene in Singapore with nightclubs, world-class entertainment, a museum and a casino. The museum, which has a lotus-inspired design, will feature blockbuster exhibitions from around the world. Two state-of-the-art theaters will open with a total of about 4,000 seats. The Broadway hit The Lion King will debut in Sands Theater, with Le Theater presenting shorter-run shows such as concerts, award ceremonies and gala events. The outdoor event plaza along the promenade next to Marina Bay will host audiences for watching events on the bay or on the plaza.
Company information
Report this job advert
- Role descriptions
- Salary insights
- Tools to help you prepare for jobs
