Manager, Omni-Channel Marketing

Purpose & Overall Relevance for the Organization: To increase brand desire through connecting channels to consumers via a compelling range of products at point of sale. This includes developing detailed omnichannel marketing strategies and plans for the country across all channels (Own Retail, Wholesale and eComm) communication.

Key Responsibilities:

1. Category Management:
   Providing market insights, influencing product range and pricing strategies (pre-season & in-season). Coordination with SEA Category managers on country direction. Gatekeeping product go-to-market details; launch dates, shifts, pricing etc. Align with local Channel leads and with the SEAPAC CTC and Planning teams at Key Go-To-Market Milestones to deliver an accurate forecast (Value and Volume). Participate in the planning of account marketing plans related to product launches (including campaign door lists). Monitor the category financial targets & drive the category forecasting process in co-operation with the local channel teams (Retail, Franchise, Sales, eComm) & Finance to provide updates on key financials quarterly. Key updates include net sales, margins, sell through, stock turn, market share. Monitor the Sell Through of Key Campaigns and Products, triggering actionable points based on the results, with the objective of achieving the Sell Through target.
2. Guiding Country Range and Distribution:
   Define the local category range and distribution channel strategy by defining concrete guidelines for the Sales function on product availability per retail door and distribution channel, based on Area direction. Drive best in class range roll out plans, brand range execution and World Class Supply Chain business model implementation at local level with stakeholders (Channel teams and other Marketing functions). Amplify Key Categories in priority doors (Key City, Trade Zone, Specialists) through right-sized allocations and product recommendations. Monitor PLC list to ensure each category's pricing structure is protected.
3. Be the key driver of an efficient End-To-End (E2E) Go-To-Market (GTM) process:
   Drive the E2E/Go-To-Market process & regularly monitor to ensure compliance to the set range distribution channel guidelines. Support Customer meetings (i.e pre-lines, sell-in etc) by finalizing by Channel Segmentation guidelines, providing a comprehensive sell-in package/recommendation to drive local business needs. Lead the trade meeting preparation by coordinating and finalizing sell-in package presentations, catalogues. Provide local Channel teams with sell-in tools to deliver Key Concepts at Customer level and win shelf space in a timely manner. Manage in-country sample management process.
4. In-Depth Understanding of Consumers and Competitors:
   Possess an understanding of the Brand's position in the market versus competitor(s), the consumer, trends and customer needs for the local market. Monitor Market Trends and Competitor Activities to identify opportunities and gaps that would develop/support local market growth.
5. Team & Self Development:
   Constant evaluation to develop individual and team performance. Consistently look for challenges and opportunities to improve business. Demonstrate a willingness to learn, develop, and apply new knowledge/skills to other related business to expand spectrum of business understanding and management.

Compliances:
To observe both global and local policies and procedures in all dealings. Support HUB (SEA) changes and directions. Perform other tasks that may be assigned from time to time.

Secondary:
Assist key stakeholders to ensure compliance to range and channel guidelines, as well as to ensure the smooth operations of the local business in its dynamic business environment. Ad-hoc range analysis (as needed).

Key Relationships:
Internal: Local Marketing team, Channel teams, Area Category Management; SEA Senior Planner and Forecaster; Area Brand Communications, Area Marketing and Operations; Subsidiary Sales & Retail. External: Account Customers / Vendors.

Knowledge, Skills and Abilities:
Manage business, processes and projects. Strong business acumen. Result oriented. Manage & Develop People. Influence Others. Analysis and Problem Solving. Planning and Organizing. Manage Relationship and Diversity. Learning and Self Development. Project management skills.

Professional background/Experience:
Functional: At least 3-4 years of marketing management experience with a recognized top tier brand, with at least 2 years in product management; Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience; Must have the ability to influence others within an organization. Result-oriented; Strong numerical skills; Willing and able to travel when necessary. Industry: Preferably in retail/apparel/fashion. Exposure: Sports, fashion. Education: Degree in Business/Marketing Management.

IT Skills:
Outlook: Intermediate. Word: Advanced. Excel: Advanced. Powerpoint: Advanced. Language Skills: English: Fluent.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.