Growth Marketing Lead - TikTok LIVE
Livestream Team is committed to creating real-time interactive scenes, As a new form of content, livestream creates value for all parties in the ecology. Livestream provides users with a unique consumption experience and further generalizes content. It is also a new way of employment to provide more direct fan interaction and deepen relationships to authors; It provides healthy and objective revenue to the platform and promotes content exclusivity.
It also serves as a "new infrastructure" for the expansion of ecological boundaries.
- Lead the team to set-up marketing strategy and initiatives, establish growth marketing capability including insights, brand & creative, media and social.
- Grow new agencies to join the live business through ads, events, referral and others
- Shape the communication strategy and optimize the channels to better engage with existing agencies to increase efficiency and their investment level
- Build and maintain relationships with external partners and agencies to support and drive local integrated marketing and campaign strategy, and lead end to end campaign development and reporting
- Collaborate closely with other functional teams, locally and globally, to define & deliver our marketing strategy.
Lean in with localized approaches but keep a strong synergy with the global teams.
QualificationsMinimum Qualifications
- 5 years’ work experience in marketing at tech companies is highly preferred, especially experience from building high level strategies to campaign development and media management
- Data and Insights driven, ability to synthesise data into strategy and execution.
- Thorough understanding of the full funnel of industry or creator marketing including Owned, Earned and Paid strategy and execution.
- Exceptional attention to detail and ability to prioritise and delegate.
- Ability to perform to a brief, executing to a high standard.
- Excellent written and presentation skills & negotiation skills, and leadership ability.
Preferred Qualifications
- Appetite to learn more about and innovate within, the full marketing lifecycle including devising, creating, executing, and tracking consumer paid advertising campaigns to drive key brand metrics
- A keen interest in brand and business development, including commercial and brand partnerships
Company profile
TikTok
TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.
Company information
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