TikTok Ads Product Strategy & Operations Manager, Apps & Gaming
About the Team TikTok's Product Solutions & Operations (PSO) team aims to drive ad product growth by leading product strategy and go-to-market plans, as well as reflecting key market insights and product feedback to global product teams to improve TikTok's suite of ad products. A truly collaborative team, PSO works closely with Marketing Science, Solutions Engineering, Global Business Marketing and many more teams. Our team is agile and curious, and the place to be for problem-solvers and strategic thinkers who are not afraid to get their hands dirty.
This role will cover SEA Apps, Gaming and regional Pangle. Responsibilities
- Develop strategies for TikTok app/gaming advertising products, define business priorities, and formulate key operational strategies.
- Work closely with clients to understand the business models, campaign objectives, performance measurement approaches, and marketing pain points of key market clients, and provide corresponding product solutions.
- Conduct market research, product feedback analysis, and competitive media research, while collaborating with product teams to drive product optimization.
- Partner with sales, product, and XFN teams to advance product GTM and market education, in order to support revenue target achievement.
- Based on business and product goals, build scalable mechanisms for e-commerce advertising and operations methodology, metric system development, and business analysis and monitoring.
Minimum Qualifications
- 5+ years of experience in game/app performance advertising.
- Hands-on experience in gaming/app media buying & campaign operations, as well as familiarity with mainstream overseas measurement and attribution platforms.
- Strong data sensitivity and logical thinking, with the ability to independently analyze business and product opportunities.
- Strong cross-functional collaboration and project management skills, with the ability to communicate effectively and demonstrate leadership when working with product, engineering, sales, and clients.
- Fluent in English, usable as a working language, and able to communicate smoothly with overseas clients and agencies.
Preferred Qualifications
- Be open-minded and inclusive toward different cultures, show mutual respect, and communicate smoothly with teams across the globe while learning from and inspiring one another.
- Have strong self-motivation and curiosity, be passionate about the work, willing to think proactively, explore actively, and share experience openly.
- Be results-driven, boundaryless in collaboration, with strong ownership and a commitment to delivery quality.
- North America market experience is preferred.
Company profile
TikTok
TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.
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