Business Development Executive (Trade Marketing)

We are seeking a proactive and results-driven Business Development Executive to drive business growth through digital marketing, e-commerce platforms, and retail market development. The successful candidate will be responsible for managing the Company's e-commerce and digital channels, enhancing brand awareness, identifying new business opportunities, and supporting sales and marketing initiatives to drive sustainable business growth.

Key Responsibilities

E-Commerce & Digital Channel Management

• Manage and optimize the Company's e-commerce platforms, including Shopify, Shopee, Lazada, TikTok Shop, and other online marketplaces.

• Maintain and update the Company website, product information, promotional content, and online campaigns.

• Manage product listings, pricing, promotions, inventory updates, and online merchandising activities.

• Monitor online sales performance, website traffic, customer engagement, and marketplace performance.

Digital Marketing & Social Media

• Develop and execute digital marketing strategies to increase brand awareness, customer engagement, and online sales.

• Manage social media platforms including Facebook, Instagram, TikTok, LinkedIn, and other relevant channels.

• Coordinate and monitor digital campaigns, advertisements, promotional activities, and content creation.

• Track campaign effectiveness and provide recommendations for continuous improvement.

Business Development & Market Expansion

• Identify and develop new business opportunities across supermarket chains, retail channels, distribution networks, and strategic partnerships.

• Build and maintain relationships with retailers, distributors, corporate customers, and marketplace partners.

• Conduct market research, competitor analysis, and identify market trends to support business growth.

• Support product launches, exhibitions, promotional events, and business development initiatives.

Reporting & Coordination

• Prepare regular sales, marketing, and business performance reports.

• Coordinate with internal departments to ensure smooth order fulfilment, customer service, and marketing activities.

• Provide recommendations to improve sales performance, operational efficiency, and customer experience.

• Perform other duties as assigned by Management.

Requirements

• Diploma or Degree in Business, Marketing, E-Commerce, Digital Marketing, or related disciplines.

• Minimum 1 to 3 years of relevant experience in business development, e-commerce, digital marketing, retail sales, or related fields.

• Hands-on experience with e-commerce platforms such as Shopify, Shopee, Lazada, as well as experience in supermarket, retail, or FMCG sales channels, will be an advantage.

• Familiarity with website management, social media marketing, and digital advertising.

• Knowledge of SEO, Google Analytics, Meta Business Suite, or digital marketing tools will be an advantage.

• Strong communication, interpersonal, analytical, and presentation skills.

• Self-motivated, proactive, and able to work independently in a fast-paced environment.

• With experience in FMCG, food manufacturing, consumer products, modern trade, retail, or e-commerce industries will have an added advantage.