Lead / Senior Health Economist

Role Purpose

• To strengthen execution capability within the brand team and ensure high-quality and timely delivery of key marketing initiatives.

Key Responsibilities

• Lead end-to-end execution of marketing initiatives (promotional materials, digital content, campaigns)
• Plan and execute MR training programs aligned with brand strategy
• Drive development and approval of marketing materials in collaboration with Medical, Compliance, and Legal
• Monitor campaign performance and optimize based on data and insights
• Collaborate with Sales for effective rollout and incorporate field feedback
• Coordinate cross-functional stakeholders to ensure smooth and compliant execution
• Support implementation of brand strategy defined by Marketing Director and Brand Manager
• Leverage digital tools, data, and technology to enhance execution quality, optimize marketing activities, and drive continuous improvement
• Ensure all marketing activities are executed in full compliance with internal governance, policies, and regulatory requirements, maintaining high standards of quality and risk management

※職務内容および勤務地の変更範囲は会社の定めるところとする。

必要な条件Basic Qualification

• 3–6 years experience in pharma marketing or related roles
• Strong execution and project management skills
• Ability to work independently

• Cross-functional collaboration experience

望ましい条件 Preferred Qualification

• Experience in oncology or specialty care
• Experience in launch or brand environment
• Analytical capability (performance tracking/data analysis)

Skills

Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

We are committed to creating an inclusive workplace and providing equal opportunities for all applicants. We embrace an agile working culture across our roles, so if flexibility is important to you please discuss opportunities with our hiring team. If you need any adjustments to the recruitment process to help you demonstrate your strengths and capabilities, contact ••••@gsk.com. Please note this email is for adjustment requests only; for other enquiries please use our standard contact channels.

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