Assistant Marketing Manager
Job summary
The Assistant Marketing Manager supports the Senior Marketing Manager in the planning and execution of the company’s marketing strategy across brands and product portfolios. The role plays a key part in driving marketing initiatives on the ground, including events, trade shows, campaigns, and partnerships, while ensuring strong execution, coordination, and follow-through. This position also provides leadership to junior marketing staff and ensures seamless delivery of marketing activities in alignment with overall business objectives.
Our Company Brands (www.freshening.com)
- Zappy
- HospiCare
- Alpak, Smartowel, Woosh, BabyFresh & more
Key responsibilities
1) Support the Senior Marketing Manager in planning and executing integrated marketing strategies across brands and product categories.
2) Take the lead and manage end-to-end execution of overseas trade shows, as well as local events, roadshows and brand activations. This includes but not limited to coordination, logistics, budgeting support, on-site management, and post-event matters.
3) Support the development and execution of marketing campaigns across multiple channels.
4) Lead and host factory tours, presenting the company’s introduction, capabilities and offerings in a confident and professional manner.
5) Coordinate and manage CSR initiatives in alignment with company direction.
6) Assist in managing partnerships and collaborations with external stakeholders.
7) Work closely with internal departments such as sales, operations, and management to ensure alignment and smooth execution of marketing initiatives.
8) Ensure brand consistency across all marketing materials.
9) Support the Senior Marketing Manager in driving tram performance and workflow efficiency.
10) Provide guidance, training and on-the-ground supervision to marketing executives in daily execution.
11) Any other area of responsibilities that the company deems necessary.
Requirements
1) Degree in Marketing, Business, or similar is preferred.
2) At least 5 years of marketing experience.
3) Experience in the FMCG, consumer goods sector will be advantageous.
4) Superb leadership, strong time management and organizational abilities.
5) Good eye for aesthetics and strong understanding of customer and market dynamics.
Working Hours
1) Monday to Friday: 8 30am - 5 45 pm
2) Saturday: 8 30am - 2 30pm (1 Saturday Shift every 4 Weeks) (Work from home, unless there is an event)
Company profile
Freshening Industries Pte Ltd
Established since 1994, the company pioneered the concept of manufacturing premium-grade individually packed wet paper towels. With a keen sense of the increasingly sophisticated tastes and demands of the average consumer, the company started the trend of producing accessible and convenient hygiene wipes.
Having established a presence in the market 18 years later and with 5,000 foodservice establishments to its name, the company is now the leading wet towel producer as well as a key provider of hygiene and foodservice products in the region.
Today, Freshening products can be found in over 33 countries. Among its diverse loyal base of customers includes those in industries such as major airlines, global food chains, hotel conglomerates, international cruise liners and prominent hospital groups, as loyal customers. Its strong market presence: - a testament to the diversity and versatility of its products.
Company information
Report this job advert
