MANAGER, MARKETING

We are hiring suitably qualified candidate for the post of:-

MANAGER, MARKETING

Location: Bukit Merah, Central

 
Responsibilities:-

· Lead and oversee the full spectrum of the Company’s marketing, branding, advertising, communications, campaigns, events, and promotions.

· Develop and execute strategic marketing plans and budgets (short- to mid-term) aligned with business objectives and performance targets.

· Manage and enhance the Company’s Rewards and Loyalty Programme to drive customer spend, engagement, and retention.

· Deliver market insights through research, trend analysis, and forecasting to support management decision-making.

 · Establish, manage, and improve marketing performance measurement, reporting, and ROI evaluation across campaigns, sales, customers, and enquiries.

 · Drive data-led marketing initiatives, including CRM-based segmentation, personalised promotions, and lifecycle management in collaboration with cross-functional teams and vendors.

 · Monitor sales and marketing effectiveness through data analysis, campaign tracking, and performance dashboards, identifying areas for optimisation and improvement.

 · Maintain strong internal stakeholder communication and conduct periodic trade and field visits to stay informed of consumer behaviour, market trends, and competitor activities.

 
Requirements:-
· Degree in Marketing, Business Studies, or an equivalent qualification.

· Minimum of 5 years’ relevant working experience, preferably in the F&B industry.

· Strong leadership, people management, and stakeholder management capabilities.

· Hands-on experience in managing Rewards or Loyalty Programmes.

· Strong numerical, analytical, and data interpretation skills, with the ability to translate insights into actionable marketing strategies.

· Highly motivated team player with excellent communication, negotiation, and time-management skills, able to manage high workloads and deadlines.

· Proficient in Microsoft Office and data analytics tools.

· On-site role with a 5-day work week, 9am to 6pm

 Interested candidates are invited to submit their CVs.

Candidates may include the following information on a voluntary basis: 

• Current and expected salary

• Date of availability

• Reason(s) for leaving current or previous employment 

(We regret that only shortlisted candidates will be notified.)