E-Commerce Marketing Manager

About the role

Develop and implement comprehensive e-commerce marketing strategies to drive online sales and brand awareness, managing and optimizing digital marketing campaigns across various platforms including social media, email, and search engines.

Key responsibilities

• Develop and implement comprehensive e-commerce marketing strategies to drive online sales and brand awareness.

• Manage and optimize digital marketing campaigns across various platforms including social media, email, and search engines.

• Analyze market trends and consumer behavior to identify opportunities for growth and improvement.

• Collaborate with cross-functional teams to ensure cohesive brand messaging and alignment with overall business goals.

• Monitor and report on key performance indicators (KPIs) to assess the effectiveness of marketing initiatives.

• Oversee the creation and management of engaging content for online platforms to enhance customer engagement.

• Lead efforts in SEO and SEM to improve website visibility and traffic.

• Manage relationships with external vendors and partners to maximize marketing efforts.

• Stay updated on industry trends and emerging technologies to maintain a competitive edge.

About you

• Bachelor's degree in Marketing, Business, or a related field.

• Proven experience in e-commerce marketing, preferably within the skincare or beauty industry.

• Strong understanding of digital marketing channels and strategies.

• Excellent analytical skills with the ability to interpret data and make informed decisions.

• Proficiency in marketing tools and platforms such as Google Analytics, AdWords, and social media management tools.

• Exceptional communication and interpersonal skills.

• Ability to work independently and as part of a team in a fast-paced environment.

• Creative thinking and problem-solving skills.

• Strong project management skills with attention to detail.

Benefits

• Competitive salary and performance-based bonuses.