Digital E-Commerce Manager (Hotel)
The Digital E-commerce Manager is responsible for driving online revenue, direct bookings, and digital performance for the hotel. The role works closely with Revenue Management, Reservations, Sales, Marketing, and Accor/Ennismore Corporate Digital teams to optimize the hotel’s digital presence, improve conversion, maximize revenue opportunities, and leverage data and AI-driven insights to enhance commercial performance.
Key Responsibilities
Direct Booking Strategy
- Drive growth of direct bookings through thehotel website.
- Improve the website booking journey andconversion rate.
- Develop and execute campaigns to encourage gueststo book direct.
- Partner with Corporate Digital teams on directbooking initiatives and best practices.
Website & Content Management
- Manage website content, promotions, packages,offers, and landing pages.
- Ensure content accuracy and alignment with brandstandards.
- Work with Accor/Ennismore Corporate teams onwebsite enhancements and digital initiatives.
Digital Marketing
- Plan and manage paid digital campaigns (GoogleAds, Meta, display advertising).
- Coordinate SEO and SEM activities.
- Support email marketing campaigns and customerdatabase initiatives.
- Monitor campaign performance and optimize returnon investment.
Ecommerce & Distribution
- Ensure online rates, packages, and promotionsare accurately displayed across all channels.
- Work closely with Revenue Management on pricingstrategies, offers, and digital merchandising.
- Manage OTA performance and coordinatemerchandising opportunities with partners such as Booking.com, Expedia, Agoda,and Trip.com.
- Collaborate with Corporate Digital andDistribution teams on channel strategies and initiatives.
Analytics & Reporting
- Monitor website traffic, booking conversion,revenue performance, and campaign results.
- Analyze Google Analytics, booking engine data,and channel performance.
- Provide insights and recommendations to improvedigital performance.
- Support Corporate reporting requirements anddigital performance reviews.
Loyalty & CRM
- Promote ALL – Accor Live Limitless membershipand Ennismore Dis-loyalty programs.
- Drive member acquisition and encourage directbookings.
- Support CRM campaigns and guest engagementinitiatives.
- Work with Corporate teams on campaigns andmember communications.
Cross-functional Collaboration
Work closely with:
- Revenue Management on pricing, promotions, anddigital revenue strategies.
- Reservations to enhance the booking experienceand conversion opportunities.
- Sales on corporate and leisure campaigns.
- Marketing on brand content, social media, andcampaign execution.
- Accor and Ennismore Corporate Digital,E-commerce, Distribution, and CRM teams on regional and global initiatives.
Key Performance Indicators (KPIs)
- Direct booking revenue growth
- Website conversion rate
- Website traffic and engagement
- Cost of acquisition
- Return on ad spend (ROAS)
- Google Ads performance
- Email campaign open and conversion rates
- OTA contribution versus direct contribution
- ALL member enrollments
- Campaign performance and ROI
Company profile
Craig Road Property Holdings
Mondrian is a way of travel. A luxury lifestyle hotel, a global destination for locals or travelers. Mondrian is always at the heart of the most exciting cultural scenes in the world. Mondrian Singapore Duxton is a luxury lifestyle hotel built in the heart of the city’s prominent Duxton Hill neighborhood featuring 300 guestrooms, a lower three-story building in a contemporary and luxury loft suite. Historic architecture takes on the famous Singapore 'shophouse' building typology on a modern spin, with a terracotta roof, and colonial-style window shutters, at the rear, connected by a garden, will be the main tower containing a mix of guest rooms, a speakeasy bar, and rooftop pool. The location is flawless with a bevy of signature restaurants, stylish bars, and local street food vendors all within walking distance. Ennismore and Accor’s joint venture to create the world’s fastest-growing lifestyle and entertainment hospitality company, with a global collective of entrepreneurial and founder-built brands with creativity & purpose at their heart. For more information visit www.mondrianhotels.com
Company information
Report this job advert
