MarcomExecutive

Responsibilities:

Develop, propose, and execute marketing strategies and campaigns—including advertising & promotions (A&P), digital initiatives, and brand partnerships—to enhance brand visibility and drive footfall to our restaurants.

• Design and implement customer engagement and retention strategies to boost loyalty and repeat visits.

• Coordinate closely with designers, vendors, and the Operations team to ensure timely rollout and activation of campaigns and promotions.

• Liaise with media agencies and support in planning for and managing above-the-line / below-the-line / out-of-home advertising plans and budgets.

• Analyze consumer behaviour, market trends, and industry benchmarks to inform and optimize marketing strategies.

• Monitor and track marketing budget and expenditures to ensure cost-efficiency and ROI.

• Execute marketing initiatives across paid and organic channels to drive customer acquisition, loyalty, engagement, and revenue growth.

• Develop and maintain a content calendar; create engaging digital assets to strengthen brand presence across the website and social media platforms.

• Support the production, adaptation, and updating of digital and in-store marketing materials as needed.

• Liaise with internal teams and external agencies to align on campaign strategies and ensure smooth execution.

• Handle daily administrative tasks and provide support on marketing operations and ad-hoc assignments.

Job Requirements

• Diploma or degree in Marketing, Business Administration, Communications, preferably in F&B industry.

• At least 1 year of experience in a marketing or related role.

• Strong communication skills .

• Familiarity with web analytics tools and campaign performance reporting.

• Experience in photography is a plus.

• Highly organized, detail-oriented, and capable of managing multiple tasks effectively.

• Positive, proactive, and collaborative team player.

• Comfortable with food tasting and able to consume Chinese cuisine, with no food allergies or dietary restrictions.