Senior / Marketing & Partnerships Manager

About Sembcorp
Sembcorp is a leading energy and urban solutions provider headquartered in Singapore. Led by its purpose to drive energy transition, Sembcorp delivers sustainable energy solutions and urban developments by leveraging its sector expertise and global track record.

Join us in shaping a sustainable energy future

Drive Asia’s energy transition with us! Our Gas & Related Services segment is a key growth engine, delivering reliable and efficient energy to industries and communities across multiple countries. We support Asia’s growing energy needs while advancing the shift to a lower-carbon future. 

About the Role

Marketing and partnerships play an important role in supporting customer engagement, brand presence, and business growth across the Singapore Energy Business. Working closely with the Singapore Energy Business and Corporate Affairs, you will lead the planning and execution of marketing initiatives and partnership programmes that strengthen customer relationships, enhance market presence, and deliver commercial outcomes. You will oversee the Marketing & Partnerships function for one of the business units under the Singapore Energy Business and drive its success.

Key Responsibilities

Marketing & Customer Growth

• Develop and execute the marketing strategy, go-to-market plans, campaign roadmap, brand positioning, and channel mix for the customer segments.

• Drive customer acquisition, engagement, and retention through digital marketing, partnership marketing, referral programmes, and community outreach initiatives.

• Develop compelling customer value propositions and brand positioning.

• Lead the launch of new products, services, partnerships, and promotional campaigns.

• Oversee SEO, SEM and AEO initiatives to improve brand visibility, website performance, and customer acquisition.
  

Partnerships & Business Development

• Develop and execute partnership strategies to drive customer growth and market expansion.

• Identify, negotiate, onboard, and manage strategic partners, including businesses, affinity groups, trade associations, resellers and ecosystem partners.

• Develop reseller, referral, and co-marketing programmes to generate leads and revenue.

• Conduct regular business reviews and performance tracking with key partners.

• Explore and develop partnership opportunities that strengthen customer engagement, acquisition, loyalty and commercial growth.

Performance & Market Insights

• Monitor market developments, consumer trends, competitor activities, and emerging opportunities.

• Track marketing and partnership performance through dashboards and analytics.

• Analyse campaign effectiveness and recommend improvements to maximise ROI and business outcomes.

• Present regular performance updates and growth recommendations to management.

Stakeholder Management & Leadership

• Manage agencies, vendors, and external partners to ensure effective campaign delivery.

• Collaborate closely with Singapore Energy Business, Sales, Operations, Customer Experience and Corporate Affairs teams to achieve business objectives.

Qualifications & Experience

• At least 10 years' experience in B2C marketing, partnerships, business development, growth marketing, or customer acquisition roles.

• Proven track record in customer acquisition, go-to-market execution and commercial growth.

• Strong knowledge of Digital Marketing, including SEO, SEM, AEO, social media, paid media and content marketing.

• Experience managing partnership, reseller, referral, or channel marketing programmes.

• Strong analytical and data-driven mindset, with the ability to translate insights into business outcomes.

• Excellent communication, presentation, stakeholder management and writing skills.

• Experience in energy, utilities, telecommunications, retail, e-commerce, financial products, consumer products, or related sectors will be advantageous.

• Experience managing agencies and delivering integrated marketing campaigns across multiple channels will be advantageous.
  

Our Culture at Sembcorp

At Sembcorp, our culture is shaped by a strong set of shared behaviours that guide the way we work and uphold our commitment to driving the energy transition.

We foster an institution-first mindset, where the success of Sembcorp takes precedence over individual interests. Collaboration is at the heart of what we do, as we work seamlessly across markets, businesses, and functions to achieve our goals together. Accountability is a core principle, ensuring that we take ownership of our commitments and deliver on them with integrity and excellence. These values define who we are and create a workplace where our people can thrive while making a meaningful impact on driving energy transition.

Join us in making a real impact!