Marketing Executive/ Manager (Shopping Mall) - Till Feb 2027

Duration: Till Feb 2027

Location: Marine Parade MRT

Salary:     Up to $5200

Working hours

Monday to Friday: 9am to 6pm

Key Responsibilities:

• Plan, execute and manage marketing campaigns, promotions and partnerships, and evaluate performance against established KPIs and ROI targets.

• Conduct post-campaign analysis, track marketing budgets, prepare monthly reports for internal analysis and day-to-day campaign monitoring 

• Liaise with internal stakeholders, tenants, agencies, vendors and community partners to ensure successful running of projects and create awareness for the mall's activities 

• Proactively develop and drive joint promotions and collaborations with tenants to increase shopper traffic, sales and engagement

• Manage the mall’s social media platforms and integrate online activities with offline marketing promotions 

• Monitor social media conversations and act on any insights that can further enhance the customer experience and branding of the Mall

• Maintain and update content across digital platforms, including the mall website, digital directories, digital screens and social media channels.

• Drive revenue generation through the marketing, leasing and management of advertising spaces, sponsorship opportunities and brand partnerships.

• Oversee casual leasing of atrium, kiosk, and advertising spaces, including roadshows, pop-up stores, exhibitions and experiential activations.

• Plan, coordinate and execute mall events, seasonal campaigns, community engagement programmes and publicity initiatives.

• Handle and coordinate enquiries, feedback and complaints from shoppers, tenants, partners and members of the public, ensuring timely follow-up and resolution.

• Work closely with Operations and Tenant Management teams to support mall initiatives, tenant openings, asset enhancement projects and business objectives.

• Prepare presentation materials, marketing proposals, management reports and event post-mortems for internal and external stakeholders.

• Track and analyse shopper traffic, sales performance and campaign effectiveness to identify opportunities for growth and enhancement.

Requirements:

• Degree in Mass Communications, Marketing, or a related field 

• Preferably with 2-3 years working experience in a similar capacity 

• Creative, resourceful, and good interpersonal skills 

• Excellent written and verbal communications skills 

• Computer literate with strong proficiency in Microsoft Office applications, social media, and other relevant digital tools 

• Fast and independent with strong organizational skills 

• Self-motivated and able to work under pressure 

• Data-driven, results-oriented and able to meet tight deadlines 

• Prior knowledge in AEM and SAP will be a plus 

• Prepared to work in a fast pace and dynamic retail environment

We regret to inform that only shortlisted candidates will be notified.

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