Brand Executive, Haircare (Lucido-L, Naturelab Tokyo and myBoostars)
About us
Established in 1927, Mandom Corporation is a trusted Japanese manufacturer and distributor of personal care and beauty products. Some of our leading brands include: GATSBY, LUCIDO-L, Diane and Heroine Make. From grooming to everyday essentials, our products are made with quality in mind. As a company which focuses on Oyakudachi (dedication to service), we strive to deliver high quality products at affordable prices, helping people look and feel their best every day.
About the role
As the Brand Executive for the Haircare category, you will take the lead in managing all marketing activities for the brands under your portfolio. Reporting directly to the Marketing Manager, you will be responsible for steering the growth and development of Lucido-L, Naturelab Tokyo and myBoostars.
You will be part of a young, dynamic and collaborative marketing team within a company culture that values teamwork and mutual support. This role offers hands-on exposure and a rewarding journey in building strong, consumer-loved brands.
Brand Management
Support the planning and execution of marketing activities to run integrated marketing campaigns (i.e. media buy, public relations and trade marketing) to drive commercial growth
Support in developing and implementing marketing initiatives by working with internal and external stakeholders to ensure campaign timelines are met
Assist in managing marketing budgets, invoices and other administrative processes related to brand activities
Digital Marketing
Spearhead content creation for assigned brands’ websites, social media and e-commerce pages
Analyse website and social media content performances
Monthly audit of assigned brands’ websites and e-commerce pages
Trade Marketing
Work closely with Sales team for trade marketing needs to enhance store visibility and develop retailer-specific plans to meet business objectives
Liaising with vendors to ensure timely execution of deliverables
Plan and execute in store POSMs and brands’ in-store events
Operations
Oversee operational and administrative support for new product launches, promotional campaigns and other brand communication activities
Plan and execute sampling activities and promotion giveaways
Preparation of copy and design briefs for product labels
Prepare and consolidate marketing reports, performance summaries, and presentations, including basic analysis of marketing performance to support business reviews and decision-making
Who we are looking for
Relevant Bachelor’s Degree in Marketing, Business Administration, Communications and New Media
1 to 2 years of experience in product management, formulating marketing strategies and executing marketing campaigns; preferably in the FMCG industry
Prior experience working with brand agencies
Experience in planning and executing digital marketing campaigns, such as SEO/SEM, email marketing, social media marketing and display advertising will be an added advantage
Relevant content creation experience will be an added advantage
Able to work well in a fast-paced environment and demonstrate multi-tasking abilities
Creative, innovative, self-motivated and able to work independently
Company profile
Founded in 1927, Mandom Corporation Japan is a manufacturer and distributor of consumer products. To expand its global footprint, the company set its sights on countries such as Hong Kong, Thailand, Malaysia and Singapore.
From hair wax, cosmetics to shampoo, there is something for everyone to meet their daily needs. Some of the brands Mandom carries are: GATSBY, LUCIDO-L, Moist Diane and Heroine Make.
Mandom Corporation prides itself as a human orientated company, with its key focus on Oyakudachi (dedication to service). The company is constantly seeking ways to improve consumers' lives with suitable products, which is made possible through years of research and development.
Company information
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