Website Operations & Campaign Manager

About the Role

We are looking for a hands-on and performance-driven Website Operation and Campaign Manager to lead the evolution and operations of the company's website (Discovery Pages)—a critical part of our digital experience that drives product awareness, campaign visibility, sales and customer experience.

This role within the digital business team focuses on website transformation, CMS operations (AEM preferred), campaign readiness, and sales performance optimisation, driving digital sales goals through high-quality content structures and user journeys.

This team lead role blends product thinking, commercial insight, technical collaboration, and people development—ideal for someone thriving in a fast-paced, high-growth digital environment.

Key Responsibilities

Website Strategy & Experience Transformation

• Own and evolve the company website experience- to support digital sales and product awareness, as well as overall brand experience on our website.

• Collaborate and proactively work with the direct manager to build best-in-class templates, page structures, and user journeys that align with strategic objectives.

• Drive continuous UX improvements and platform enhancements to increase engagement and lead capture.

• Augment platform capabilities:

• Participate in Upgrade of CMS project, by giving requirements

• Optimize page templates, and components regularly to meet evolving business, user, and strategic needs.

• Stay informed on digital marketing trends to optimize website UX and layout; recommend adoption of relevant technologies aligned with business goals.

Cross-Functional Collaboration

• Work closely with Product, Marcom, Brand, SEO, UX/UI, and Tech teams to plan, prepare, and execute timely Discovery Page updates.

• Ensure campaign timelines and business launches are reflected accurately and promptly across relevant pages.

• Support lead-generation initiatives by integrating forms and dynamic content where appropriate.

Web & Campaign Performance

• Monitor and analyze total online sales performance (website and app)

• Review weekly page performance, suggest enhancements to drive sales results, and proactively update reports.

• Track KPIs such as page traffic, bounce rate, click-through, CVR, and lead form completions.

• Partner and proactively work with the eShop PO and direct manager to track and report in a structured manner the impact of website enhancements using pre- and post-deployment metrics. Deliver actionable insights and recommend next-best actions to optimize content, increase conversion, and drive sales growth.

• Work with the Analytics team and align with the direct manager to set up relevant dashboards and post-campaign reports to derive insights and actionable recommendations to optimize performance. Recommend testing strategy to drive ongoing improvement in webpages performance in driving sales.

Web Operations Governance & Compliance

• Lead team to manage day-to-day operations and publishing workflows using AEM CMS.

• Lead campaign and product launch readiness on Website by coordinating updates, assets, and timelines.

• Define and uphold governance processes for Website content updates, QA, and publishing approvals.

• Establish and maintain Website content governance and publishing SOPs, along with comprehensive website documentation covering site structure, content standards, and change logs.

• Maintain governance of digital content across Website to ensure brand, legal, and regulatory compliance.

• Support domain and CMS security standards in collaboration with Security and Legal teams.

• Promote consistency in layout, UX, and content presentation across Discovery content.

Experience & Qualifications

• Bachelor’s degree or diploma in Digital Communications, Web Technologies, Marketing, or a related field

• At least 5 years’ experience managing web content, CMS operations, or content product ownership

• Proven track record of supporting digital campaign launches and website performance initiatives

• Experience in telco, FMCG, or large-scale web environments preferred

Technical & Analytical Skills

• Must have: Hands-on experience with an enterprise Content Management System; strong preference for Adobe Experience Manager (AEM)

• Strong understanding of web UX principles, page structure, and digital content lifecycle

• Proficient in using web analytics tools (Adobe Analytics preferred), conduct analysis  to measure site performance and user behaviour against campaigns

• Experience with A/B testing and personalisation

• Knowledge of SEO fundamentals and how technical markers & content structure impacts ranking

• Experience managing governance documentation, content tagging, and approval workflows

Leadership & Mindset

• A proactive self-starter who can manage cross-functional requests and competing priorities

• Performance-driven with a strong sense of ownership over website experience and outcomes

• Able to balance strategic thinking with operational execution

• Highly organized with attention to detail and a strong commitment to content quality and consistency

• Proven team management experience with the ability to guide and coach operation or functional leads.

• Highly proactive and organized; strong communicator capable of engaging senior stakeholders and in supporting management’s direction.

• Ability to anticipate challenges, manage change, and keep teams aligned through uncertainty.

• Positive, adaptable, and resilient—comfortable in dynamic, fast-moving environments.

• Comfortable working under pressure to meet business deadlines.

• High ethical standards a must