5 Free Online Digital Marketing Courses to Boost Your Skills

Digital marketing is a flourishing and ever-evolving industry that has--especially recently--become a fundamental way of reaching consumers. To borrow the words of Bernard May in Forbes.com: "Embracing the latest e-commerce advancements is no longer a luxury but a necessity for both local businesses and global brands."

Digital marketing pertains to advertising via digital platforms such as mobile apps, websites, search engines, emails, and social media. It is an understatement to say that digital marketing is simply a promising subgenre of marketing. The fast-paced growth of technology and today's lifestyle changes have thrust and accentuated this field towards a more vital role in the business scene.

So if you're already in marketing or if you want to strengthen your resume, now, more than ever is the perfect time to dive into this ever-growing, ever-evolving industry. Beef up your sales skills with the latest digital marketing strategies and you don't even have to leave your home.

Yes, one comforting effect of the recent pandemic is the rise in opportunities to upskill and make career advancements online. What more, many top universities abroad have opened up their proverbial gates to make learning accessible regardless of geography. These free online digital marketing courses will help you win at marketing.

Fundamentals of Digital Marketing

Google Digital Garage

Google Digital Garage offers a variety of free online courses from career development to data and tech and digital marketing to improve your skills and help you evolve with the changing times. Their course on the Fundamentals of Digital Marketing is packed with 26 modules created by Google trainers to give you a complete, step-by-step, in-depth guide to the world of digital marketing.

Digital Marketing Specialisation

University of Illinois

Nowadays, it's no longer enough to have a social media page and be done with it. Digital marketing has grown so much more as the technology itself continues to improve. From topics like search engine optimisation, digital marketing analytics, and social media, this course aims to provide you with a richer understanding of digital marketing to give you fresh insights on how you can maximise different digital tools for your business.

The Strategy of Content Marketing

University of California

The increasingly socially conscious world that values inclusivity, diversity, sustainability, and the like consistently demands a more useful and relevant approach to marketing, therefore making the field even more crucial. This course will furnish you with a better understanding of what content marketing is so you can create a more compelling and effective image for your brand online. It will also include core strategies that you can use to attract and retain the ever-changing market.

Professional Certificate in Digital Marketing

Singapore Management University

While not exactly free, this course is eligible for the SkillsFuture credit. The six modules will provide in-depth information to help you navigate the digital marketing space and acquire the necessary skills to effectively use various digital marketing tools. Topics on search engine marketing, social media marketing, persuasive copywriting, and building a WordPress website will give you a solid foundation on the different aspects of digital marketing.

Certified Digital Marketing Strategist (CDMS) Programme

Equinet Academy

Just one of the many extensive courses offered by Equinet Academy, this course, also eligible for the SkillsFuture credit, will provide you with a comprehensive understanding of digital marketing. To help you achieve your business goals, you will also be taken through the processes of multiple digital channels to guide you on how to implement sound digital marketing strategies.

If you find passion in technology, consumers, and communication, then a career in digital marketing might just be the job you're looking for.

Upskill yourself with these online digital marketing courses and don't forget to update your JobStreet profile on your latest achievements. Be sure to include #WorkNow if you're readily available to apply all the lessons you've learned. For more expert advice, visit our Career Hub Resources.

At JobStreet, we believe in bringing you #JobsThatMatter. As a Career Partner, we are committed to helping all jobseekers find passion and purpose in every career choice. And as the number 1 Talent Partner in Asia, we connect employers with the right candidates who truly make a positive and lasting impact on the organisation.

Discover Jobs That Matter. Visit JobStreet today.

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SEEK is a diverse group of companies, comprising a strong portfolio of online employment, educational, commercial and volunteer businesses. SEEK has a global presence (including Australia, New Zealand, China, Hong Kong, South-East Asia, Brazil and Mexico), with exposure to over 2.9 billion people and approximately 27 per cent of global GDP. SEEK makes a positive contribution to people's lives on a global scale. SEEK is listed on the Australian Securities Exchange, where it is a top 100 company and has been listed in the Top 20 Most Innovative Companies by Forbes.