Digital Marketing Specialist
Develop and manage online marketing campaigns to enhance a company's digital presence and increase sales.
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Typical monthly salaryJob opportunities
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Jobs in Jobstreet right nowSalary
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Typical monthly salaryJob growth
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In the last yearOn this page
- What's it like to be a Digital Marketing Specialist?
- How to become a Digital Marketing Specialist
- Latest Digital Marketing Specialist jobs
- Top skills and experience for Digital Marketing Specialists
What's it like to be a Digital Marketing Specialist?
A Digital Marketing Specialist is responsible for developing, implementing, and managing marketing campaigns that promote a company's products or services. This profession involves identifying target audiences and devising digital campaigns that engage, inform and motivate these demographics. As a significant part of their role, they measure and report on the performance of all digital marketing campaigns and assess against goals. They usually work in sectors such as retail, technology, hospitality and any industry that relies on online marketing. Digital Marketing Specialists generally need to be creative, analytical, and have good knowledge of the latest trends and techniques in marketing and web development.
Tasks and duties
- Planning and executing digital marketing campaigns, including web, search engine optimisation (SEO) and search engine marketing (SEM), email, social media and display advertising.
- Designing, building and maintaining a company's social media presence.
- Measuring and reporting on the performance of all digital marketing campaigns.
- Gaining insights into online marketing trends and keeping strategies up to date.
- Collaborating with internal teams to create landing pages and optimise the user experience.
- Utilising strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Identifying critical conversion points and drop off points and optimising user funnels.
How to become a Digital Marketing Specialist
Becoming a Digital Marketing Specialist doesn't follow a structure path, but involves staying ahead of the curve, necessitating continuous knowledge of emerging trends. It is also imperative that you pick up skills in the various platform marketing strategies from Meta to Google and more.
- Obtain a relevant academic qualification, such as a bachelor’s degree in Marketing, Business Administration, Communications, or Digital Marketing, to build a strong foundation of knowledge.
- Choose a specific area within digital marketing to focus on, such as SEO, SEM, content marketing, social media marketing, or email marketing.
- Gain practical experience in creative, media, advertising industries to develop necessary skills.
- Create a portfolio showcasing your skills, projects, and achievements in digital marketing to showcase your capabilities to potential employers.
- Stay updated on industry trends and best practices by attending workshops, webinars, and conferences. Network with professionals in the field through LinkedIn, local meetups, and online forums to expand your opportunities and knowledge base.
Compare your salary
Find out how your salary compares with the average salary for Digital Marketing Specialists.Latest Digital Marketing Specialist jobs on Jobstreet
Be one of the first to discover these recently listed jobs, or browse all Digital Marketing Specialist jobs on Jobstreet right now.Did you find this helpful?
Skills and experience employers are looking for
Having the right skills and experience can make you an in-demand applicant. Digital Marketing Specialist employers on Jobstreet are looking for job seekers with expertise in the following areas. Digital Marketing
Search Engine Optimisation
Marketing Campaigns
Google Analytics
Social Media
Google Ads
Advertising Campaigns
Search Engine Marketing
Facebook
Digital Marketing Strategy
Email Marketing
Display Advertising
Social Media Platforms
Optimisation
Social Media Management
Brand Awareness
Lead Generation
A/B Testing
Analysis
Instagram
Source: Jobstreet job ads and Jobstreet Profile data
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