Sales and Marketing Director

A Sales and Marketing Director often sets and drives an organisation's sales and marketing strategy. Their primary responsibility involves managing and coordinating marketing and sales staff, overseeing sales, marketing and promotional strategies. They utilise market research to align business goals with customer needs, identify business opportunities and foster customer retention. Sales and Marketing Directors often work with diverse industries ranging from retail to technology companies, and may operate in various settings – both national and international. A role that entails financial acumen, strategic planning, and leadership, a Sales and Marketing Director also works in expanding an organisation's customer base and achieving financial growth.