Operation DirectorsThe good thingsInteresting product that is closely related to our daily life. The organization is flat and the company is innovative in new product lines. The HQ in Germany is working closely with Asia HQ and colaboration is there. Company is continue to look for opportunity to cut cost to improve the competitive position in Asia.
The challengesThe challenges is the quality improvement to match up with the Japanese product. The company has leading market share in Europe but not in Asia and United States. This is because the cost effectiveness of the product is better by the Japenese product. The efficiency of the China facilities require and major breakthrough in the efficiency.