Best of bothThe good thingsAll the flexibility of a startup. GfK strategy is to acquire successful boutique/ consulting agencies. Our office was a successful, energetic and fluid consulting business and GfK insisted on retaining as much of the consulting culture as we felt we wanted to. The acquisition was tremendously well handled, and senior management from HO took an active role in personally overseeing the process.
The challengesThe specific discipline I work in (qualitative) is a nascent and in some markets, still emerging as a priority need. Connectivity across the network can be challenging, but the network has pockets of brilliance driven by great people.