According to Brand Finance's 2015 annual study, Hong Leong Asia has shown marked improvement in its brand ranking and value on the Top 100 Singapore Brands index and takes the lead at number 18 in 2015. Its brand value also increased to US$620 million from last year's US$521 million. The study looks at how Singapore-listed companies fare in utilizing intangible assets and brands to generate value.
According to Brand Finance's 2015 annual study, Hong Leong Asia has shown marked improvement in its brand ranking and value on the Top 100 Singapore Brands index and takes the lead at number 18 in 2015. Its brand value also increased to US$620 million from last year's US$521 million. The study looks at how Singapore-listed companies fare in utilizing intangible assets and brands to generate value.
According to Brand Finance's 2015 annual study, Hong Leong Asia has shown marked improvement in its brand ranking and value on the Top 100 Singapore Brands index and takes the lead at number 18 in 2015. Its brand value also increased to US$620 million from last year's US$521 million. The study looks at how Singapore-listed companies fare in utilizing intangible assets and brands to generate value.