Good Eye-Opener for Fresh Graduate but Not Ideal for Career DevelopmentThe good thingsMarketing Personnel gets exposed to a wide array of marketing functions. Great for fresh graduate to start off at. Get to work with different departments and understand their operation flow. Though individually, everyone has their own campaigns and job scopes, when a major project comes in, the team was great in working together and get things done.
The challengesLittle autonomy, planning and management micro-manages. Year to year similar campaigns with little improvisation. Lots of projects are not well-thought out e.g. profitability, industry suitability, and managers' current skills for support. No active career / skills development from HR. Manpower often lacking thus mangers have to double up causing fatigue.