Senior Brand and Marketing Executive
About the role
We are seeking a highly motivated Senior Brand and Marketing Executive to join our dynamic team at Sushi Express Group Pte Ltd. This role will play a crucial part in driving our CRM strategy and marketing initiatives.
What you'll be doing
- Develop CRM strategies to enhance the customer experience across all Sushi Express Group brands.
- Utilize data to understand customer behavior and maximize business returns.
- Manage the member lifecycle (acquisition, activation, engagement, re-activation) for all segments.
- Define metrics, measure performance, and analyze KPIs to gain insights.
- Create and implement CRM marketing campaigns to drive customer visits and deliver ROI.
- Coordinate CRM program development with internal departments and third parties.
- Digital Marketing
- Lead digital marketing efforts by managing agencies to optimize paid marketing
- Ensure SEM, SEO and social media channels are optimized
- Analyze performance regularly and provide recommendations to improve ROI
- Familiarity with advertising on platforms such as Google, Facebook, TikTok, etc
- Other projects and adhoc duties as assigned by Manager
What we're looking for
- Degree in Marketing/Mass Communication or related discipline with minimum 2-3 years of relevant experience in Marketing/Brand Management for F&B/FMCG/Hospitality industry
- Proficiency in Microsoft Words, Excel, Power BI
- Ability to work under pressure and deliver timely and quality work
- Has an eye for details and flair in creative designs
- Positive, energetic and able to thrive in fast-paced environment
- Effective written and communication skills.
- Bilingual in English and Chinese to liaise with overseas Mandarin speaking associates in Hong Kong and Taiwan
- Knowledge in web design, social media and content management will be advantageous
- Candidate must have relevant CRM experience
Employer questions
- Which of the following statements best describes your right to work in Singapore?
- What's your expected monthly basic salary?
- Which of the following types of qualifications do you have?
- How many years' experience do you have in a marketing role?
Company profile
Founded in 1996, Sushi Express has become one of the biggest “conveyor belt” sushi brand in Asia. Currently serving more than 500 outlets across the world in Mainland China, Hong Kong, Singapore, and Thailand, Sushi Express has set its sight to be the world's No.1 sushi brand. We make it our mission to bring great taste of quality and genuine sushi to the masses while upholding our commitments to our stakeholders. Our perseverance, experience and our willingness to embrace cultural diversities allowed us the confidence to face challenges heads-on as a team.