Senior Digital Marketing Specalist

Advantech Co. Singapore Pte Ltd
Posted 13d ago

Position Overview:
A Senior Digital Marketing Specialist is responsible for leading and executing high-level digital
marketing strategies across multiple platforms. This role involves a more strategic approach in
marketing activities and planning, as well as requires extensive experience in digital marketing, and
advanced analytics. The Senior Digital Marketing Specialist will work with marketing team to develop
strategies that align with business objectives and with the sales team to assist in business planning.

Key Responsibilities:
• Develop and execute digital marketing campaigns across various channels, including search
engines, social media, email, and display advertising.
• Manage PPC campaigns on Google and social media platforms.
• Optimize campaigns to achieve business goals, including lead generation, customer
acquisition, and revenue growth.
• Work out promotional campaigns, webinar planning and execution to support sales team.
• Coordinate with ASEAN marketers to roll out digital marketing campaigns per schedule.
• Monitor and analyse the performance of digital marketing campaigns using tools like Google
Analytics and other digital marketing software.
• Prepare regular reports on campaign performance and provide insights and make datadriven improvements.
• Conduct thorough market research and competitive analysis to identify emerging trends,
opportunities, and risks.
• Use insights to inform marketing strategies and provide recommendations for improving
market positioning.
• Stay up-to-date with the latest digital marketing trends and technologies.

Qualifications:
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in digital marketing, with significant experience leading successful
campaigns across multiple markets, preferably in the ASEAN region.
• Proven results in growing brand awareness, lead generation, and sales through digital and
social media channels.
• In-depth knowledge of SEO, SEM, PPC, and digital analytics tools.
• Expertise in social media marketing, content creation, and email marketing.
• Excellent communication, presentation, and project management skills.
• Ability to interpret data and generate actionable insights to optimize campaigns and
improve performance.
• Creativity and an eye for detail.
• Ability to work independently and as part of a team.

Preferred Skills:

• Certifications in Google Analytics, Google Ads, and other relevant platforms.

• Experience with A/B testing, conversion rate optimization (CRO), and advanced analytics techniques.

• Familiarity with HTML, CSS, video editing, and web development basics.

• Experience with data visualization and reporting tools

Company profile

Advantech

Computer Software & NetworkingMore than 10,000 employees

Advantech: Partnering for Smart City & IoT Solutions

Founded in 1983, Advantech is a leader in providing trusted innovative embedded and automation products and solutions. Advantech offers comprehensive system integration, hardware, software, customer-centric design services, and global logistics support; Advantech has always been an innovator in the development and manufacture of high-quality, high-performance computing platforms. To realize our corporate vision of Enabling an Intelligent Planet, Advantech will continue collaborating and partnering for Smart city & IoT Solutions. Our culture empowers our people to achieve their true potential and creativity. We believe in sharing success with our people and in listening to the many voices that work together to support our single vision.

History

Advantech Co., Ltd. (TAIDEX:2395) cooperates closely with solution partners to provide complete solutions for a wide array of applications in diverse industries, offering products and solutions in three business categories: Embedded ePlatform, eServices & Applied Computing, and Industrial Automation groups.

http://www.advantech.com.tw/about/Default.aspx?flag=HistoryAndMilestones

Product & Services

https://www.advantech.com/

Perks and benefits
Medical
Miscellaneous allowance
Education support
Dental
Parking
Training; H&S Insurance; Rewards; teambuilding tri

Company information

Registration No.199507032R

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