Senior Marketing Executive (Growth & Merchandising)
Key Responsibilities
E-Commerce Growth & Sales
Drive online sales growth across Shopify website and digital channels
Monitor and improve key e-commerce KPIs including conversion rate, AOV, ROAS, and repeat purchase rate
Plan and execute sales campaigns for key occasions including Valentine’s Day, Mother’s Day, Christmas, Chinese New Year, and other seasonal launches
Identify opportunities to improve customer journey and website conversion
Product Merchandising
Manage homepage, collection pages, featured products, and online merchandising strategy
Plan product launches, bundles, upsells, and promotional mechanics
Work closely with floristry and operations teams to prioritize hero products and seasonal collections
Analyze product performance and recommend actions to improve sell-through and profitability
Digital Marketing
Coordinate with external agencies on paid ads and SEO
Manage email marketing campaigns and customer retention initiatives
Lead content planning for website, EDMs, social media
Analytics
Analyze sales, customer, and campaign data to identify growth opportunities
Monitor campaign performance and prepare weekly/monthly reports and dashboard
Requirements
3–5 years of experience in e-commerce, digital marketing, or online merchandising
Strong understanding of Shopify and e-commerce operations
Experience managing online campaigns and promotional calendars
Familiar with Meta Ads, Google Ads, email marketing, and Google Analytics
Strong commercial mindset with analytical and problem-solving skills
Employer questions
- Which of the following types of qualifications do you have?
- How many years' experience do you have as a Marketing Executive?
- How many years' experience do you have in digital marketing?
Company profile
Ji Mei Flower connects the global flower and plant growers with the garden city. Over the last 30 years, the company has grown to become one of the largest wholesalers in Singapore for fresh flowers, potted plants, and an extensive repertoire of gardening accessories and essentials. With an established supplier network across the globe, Ji Mei Flower brings in the freshest bloom all year round from Europe, United States, Oceania, Japan, China, India, and the South East Asian countries.
The company's robust supply chain capabilities have enabled reliable supplies of fresh flowers of a wide variety to different channels including florists, flower stalls, retailers, renowned corporations and institutions. Ji Mei Flower's product offerings strongly equipped us to support the landscaping needs of 5-star hotels, national parks, and other major attractions.
Over the years, Ji Mei Flower has developed a professional team of in-house designers, creative specialists, and floral arrangers. Coupled with our global floral supplies, our team has firmly positioned Ji Mei Flower as a reliable partner to event organizers, wedding planners, and hotel hospitality team. We work closely with these business associates to curate floral themes decorations for major events and execute these creative ideas to realities.
Company information
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