Executive, Business Development
Job Responsibilities:
Drive sales growth by developing and executing strategic business plans for EPH publications and services.
Manage end-to-end marketing and distribution of educational materials across retail, schools, institutions, government agencies, and e-commerce platforms.
Plan and manage advertising campaigns, events, and roadshows, including logistics, manpower, and post-event evaluations.
Explore new business opportunities and partnerships to expand revenue and market share.
Present product value propositions, handle client objections, and negotiate deals to close sales.
Lead order planning and coordinate with internal teams to streamline sales and distribution processes.
Forecast print quantities based on market trends and manage supplier negotiations.
Build and maintain strong client relationships locally and internationally, ensuring high levels of customer satisfaction.
Understand client needs, propose tailored solutions, and manage quotations, feedback, and issue resolution.
Provide consistent after-sales support and follow through on client feedback.
Analyze sales performance, generate reports, and conduct market research to inform strategy and identify growth opportunities.
Conduct business reviews, sales meetings, and deliver compelling presentations to support adoption and brand visibility.
Develop and implement marketing strategies aligned with company goals.
Collaborate on marketing campaigns, produce promotional materials, and manage website and social media content.
Ensure timely execution of campaigns and monitor effectiveness.
Coordinate across departments (Sales Admin, Editorial, Production, Finance) to ensure operational efficiency.
Share market insights to guide product and promotional strategies.
Support pricing reviews, payment follow-ups, and project implementation with minimal disruption.
Perform any related duties assigned by the Reporting Officer as it deems fit.
Job Requirements:
Bachelor’s degree in Marketing, Business Management or any related discipline.
At least 3 years of experience in a fast-paced, customer-focused environment, leading a sales team with a proven track record of consistently achieving and exceeding sales targets.
Strong understanding of the publishing industry, including market trends, key players, distribution channels, and emerging technologies, with the ability to leverage this expertise to drive business growth and innovation.
Strong problem-solving skills, with the ability to approach challenges thoughtfully and address issues with sensitivity and diplomacy.
High attention to detail, strong analytical skills, and ability to manage complex payroll data.
Proficiency in Microsoft Excel, Word, PowerPoint, Outlook, and e-learning system is highly advantageous.
Employer questions
- Which of the following statements best describes your right to work in Singapore?
- What's your expected monthly basic salary?
- Which of the following types of qualifications do you have?
- How many years' experience do you have as a Business Development Executive?
- Which of the following Microsoft Office products are you experienced with?
- How much notice are you required to give your current employer?
Company profile
POPULAR Book Company, 大众书局 was founded in 1924 in Singapore to promote Chinese books and culture. During Singapore's colonial era, it met the high demand for Chinese language education, providing valuable support to the Chinese community.
In 2024, POPULAR celebrates its 100th anniversary—a milestone that not only acknowledges past efforts but also marks an opportunity to look ahead. POPULAR upholds its founding principle of 'serving the people' by providing quality products that promote wisdom and knowledge.
Today, POPULAR has grown into a diversified cultural and educational enterprise, with businesses spanning Retail, Publishing, Education, e-learning, e-Commerce, and Procurement.