Assistant Marketing Manager

Kiztopia is one of Singapore’s fastest-growing startups and the largest indoor children’s playground brand in the region. We are looking for a dynamic and strategic Assistant Marketing Manager to join our Singapore team and drive impactful, integrated marketing efforts across the business.

In this role, you will play a key part in executing data-driven marketing strategies, strengthening brand positioning, and delivering high-performing campaigns that drive revenue, footfall, and customer engagement. You will work in a fast-paced environment that requires creativity, agility, and strong cross-team and cross-partner collaboration.

Highlights of what we offer:

• A dynamic, fun, and fast-paced work environment
• A close-knit and collaborative team culture
• Competitive employee benefits
• Strong opportunities for career growth and development

Roles and Responsibilities:

Role Overview

We are looking for a dynamic and driven Assistant Marketing Manager to lead and execute integrated, 360° go-to-market strategies across digital, retail outlets, partnerships, and performance channels. This role requires a highly hands-on marketer who can balance creativity with data, work cross-functionally with partners and malls, and drive measurable business outcomes in a fast-paced environment.

1. Integrated Marketing & 360° GTM Strategy

• Plan, execute, and optimise end-to-end 360° marketing campaigns across online, offline (outlets), social, and performance channels.
• Drive marketing efforts that increase brand awareness, footfall, revenue, and customer engagement.
• Ensure seamless integration across digital platforms, on-ground activations, and outlet promotions.

2. Digital, Social & Consumer Engagement

• Lead digital marketing initiatives across social media, paid media, CRM, and content marketing
• Develop and execute strategies to grow online communities, increase engagement, and drive conversions.
• Work closely with creative teams to deliver compelling and relevant content aligned with campaigns.
• Stay agile in responding to trends and optimise campaigns in real time

3. Partnerships & Influencer Marketing

• Collaborate with mall partners, brands, KOLs, and influencers to co-create campaigns and drive reach.
• Identify and manage strategic partnerships to expand Kiztopia’s visibility and customer base.
• Execute influencer/KOL campaigns from sourcing to performance tracking.

4. CRM & Salesforce Management

• Leverage Salesforce (or similar CRM tools) to manage customer journeys, segmentation, and campaign performance
• Drive CRM initiatives, including email marketing, promotions, and retention strategies
• Ensure accurate tracking of customer data and campaign ROI

5. CRM & Salesforce Management

• Leverage Salesforce (or similar CRM tools) to manage customer journeys, segmentation, and campaign performance
• Drive CRM initiatives, including email marketing, promotions, and retention strategies
• Ensure accurate tracking of customer data and campaign ROI

6. Insights, Performance & Budget Management

• Track, analyze, and report on campaign performance across all channels with actionable insights.
• Monitor KPIs, including reach, engagement, conversion, and revenue impact
• Manage marketing budgets effectively and optimise spend to maximize ROI
• Conduct competitor and market analysis to inform strategic decisions

7. Creativity & Campaign Execution

• Bring strong creative thinking to develop innovative, engaging campaigns
• Thrive in a fast-paced, high-growth environment, adapting quickly to changes and new opportunities
• Work closely with designers and cross-functional teams to execute high-quality marketing assets

8. Leadership & Team Collaboration

• Support the development and mentoring of junior team members
• Work collaboratively across departments (operations, events, partnerships) to ensure campaign success
• Drive accountability and ownership in marketing deliverables and timelines

Job Requirements:

• 3–5 years of experience in marketing and management, with strong exposure to digital and integrated campaigns
• Proven ability to execute 360° marketing strategies that drive both online and offline results
• Experience working with partners, malls, brands, and influencers/KOLs
• Strong working knowledge of Salesforce (highly preferred) or similar CRM platforms
• Proficient in digital marketing channels (social, paid media, CRM, analytics tools)
• Strong analytical mindset with the ability to translate data into actionable insights
• Highly creative, adaptable, and execution-driven
• Comfortable working in a fast-paced, high-growth environment
• Strong communication, stakeholder management, and project management skills

Qualifications Requirements:

• Degree in Marketing, Business, or related field
• Experience in retail, edutainment, lifestyle, or family-focused brands is a plus.

Technical Competencies:

• Proficiency in Microsoft 365 Suite (Excel, PowerPoint, Word, Outlook) for reporting, analysis, and presentations
• Strong hands-on experience with Salesforce CRM, including campaign management, customer segmentation, and performance tracking
• Experience with CRM onboarding and implementation, including system setup, data migration, and process optimisation
• Working knowledge of Adobe Cloud Platform (e.g., Adobe Analytics, Campaign, or Creative tools) for campaign execution and content development
• Proficient in Facebook Business Manager and Meta Ads Manager for campaign setup, optimisation, and reporting
• Strong command of Google Analytics and Google Ads for performance tracking, attribution, and paid media optimisation
• Experience managing campaigns on the TikTok Business Platform and TikTok Shop, including content, ads, and conversion strategies