Marketing Manager

We are seeking a refined and performance-driven Assistant Marketing Manager to support the growth of our premium hair and scalp care brand. This role combines strategic digital marketing expertise with strong brand sensibility, ensuring every campaign delivers both measurable results and a consistent, elevated brand experience.

Key Responsibilities

1. Digital Marketing (SEM, SEO, Meta Ads)

• Plan, execute, and optimise SEM (Google Ads) campaigns to drive high-quality leads and conversions

• Manage Meta Ads (Facebook & Instagram), including audience targeting, A/B testing, and performance optimisation

• Collaborate with external agencies on campaign strategy, execution, and continuous performance improvement

• Support SEO initiatives, including keyword strategy, on-page optimisation, and content alignment to strengthen organic visibility

2. Analytics & Reporting

• Analyse campaign and channel performance, translating data into actionable insights

• Consolidate performance reports across digital platforms with a clear focus on ROI and efficiency

• Prepare well-structured reports, dashboards, and presentations for management review

3. Branding & Offline Marketing

• Coordinate integrated campaigns across ATL, BTL, and OOH channels, ensuring alignment with brand positioning

• Manage partnerships with publications, including advertorials and media placements

• Support execution of mall activations and offline brand experiences

• Oversee vendor coordination, timelines, and artwork submissions to ensure high-quality delivery

4. Stakeholder Management

• Liaise with internal teams, agencies, and media partners to ensure seamless campaign execution

• Prepare campaign briefs, presentations, and regular updates for stakeholders

• Maintain clear communication to align marketing initiatives with business objectives

5. Marketing Operations

• Manage marketing collaterals, including digital and print assets, ensuring brand consistency

• Support event planning, logistics, and on-ground execution where required

• Maintain trackers, workflows, and approval processes to ensure operational efficiency

Requirements

• Diploma/Degree in Marketing, Business, or related discipline

• 5 years of marketing experience, preferably within beauty, haircare, aesthetics, or premium service industries

• Strong hands-on experience in SEO, SEM, and Meta Ads

• Proven ability to manage integrated campaigns across digital and offline channels

• Strong analytical mindset with the ability to interpret data and optimise performance

• Excellent project management and stakeholder coordination skills

• Detail-oriented with a strong sense of brand aesthetics and quality