Senior Marketing Executive

·       Co-plan and manage end-to-end campaign timelines and stakeholders, ensuring all key deliverables are tracked and completed within agreed timelines

·       Create and distribute internal campaign memos, and conduct face to face briefings with internal and external teams 1 week ahead of the campaign launch

·       Weekly campaign performance tracking, reporting, post-campaign evaluation and invoicing

·       Coordinate and manage internal teams and external agencies – including manpower planning, onsite execution and other operational requirements

·       Work closely with retail and IT team on POS discount codes setup, promoter deployment and management ahead of the campaign launch

·       Partner closely with the Design team to develop and deliver campaign visuals in line with campaign objectives and brand/IP guidelines

·       Support the Marketing manager in any ad hoc campaign planning, execution and other marketing initiatives as required

·       Promotion performance tracking, reporting

·       Work closely with retail team on POS discount codes applications, promoters’ management, tracking of vouchers etc

·       Partner closely with design team on promotion visuals

Meta – FB and IG

·       Plan and execute social media calendar to grow follower’s base

·       Work closely with internal stakeholders and external partners to ensure content is submitted and posted on time

·       Track KPIs for post-campaign reporting, analysis

·       Monitor digital accounts for any feedbacks

XHS, Weibo, WeChat

·       Plan with agency on the marketing calendar

·       Manage agency on enquiries, content creation and growing followers on Shilla platforms

·       Monitor and evaluate agency’s monthly performance

·       Any other duties as assigned

Requirement

• Minimum 5 years of relevant experience in the retail, hospitality, or beauty industry preferred

• Degree/Diploma in Marketing, Communications, or a related discipline

• Experience in retail marketing operations is required

• Experience in digital marketing is preferred

• Strong command of written & spoken English & Chinese necessary for copywriting

• Proficient in Microsoft Office suite (Excel, PowerPoint)

• Creative, resourceful and independent

• Comfortable working with data systems and digital tools