Copywriter

Copywriters are creative professionals who write compelling and persuasive text for different mediums such as websites, advertisements, brochures and emails. Their main goal is to engage the reader and motivate them to take a desired action, which could be purchasing a product, learning about a service or understanding a new concept. Copywriters may work as freelance contractors, within advertising or digital agencies, or as part of in-house marketing teams in a variety of industries. The role requires a high level of creativity, attention to detail, and the ability to work under tight deadlines. Strong research skills are also important as Copywriters often need to understand complex topics quickly and communicate them in a simple, clear manner.