Social Media Manager
On this page
- What's it like to be a Social Media Manager?
- How to become a Social Media Manager
- Top skills and experience for Social Media Managers
What's it like to be a Social Media Manager?
A Social Media Manager is in charge of a brand’s image and relationship with the public through social media. They do research on a brand’s target audience, create the content strategy to appeal to that audience, and manage social media communication such as comments, inquiries, and messages. Social Media Managers can work in virtually any industry with a social media presence.
Tasks and duties
- Creating social media content plans and calendars to achieve company goals.
- Monitoring content performance and community engagement to optimise content.
- Answering comments, messages, and inquiries.
- Conducting market research and competitor benchmarking.
- Coordinating with copywriters, graphic designers, and marketing teams for a company’s social media profile design and content.
- Reporting content performance and suggesting improvements.
- Creating, scheduling, and monitoring social media posts.
- Staying up-to-date on current social media trends.
How to become a Social Media Manager
Familiarity with social media platforms and proficiency in social media analytics are necessary for the role. Most companies prefer Social Media Managers with a marketing degree, although professionals with experience may also be considered. Non-marketing professionals can take a social media management certification to gain relevant skills.
Graduate with a bachelor degree in marketing, communications, creative writing, or another related field.
Complete an internship in the content or social media team of a recognised company.
Gain experience managing social media pages for school organisations, volunteer communities, your own small business, or interest page.
Take certification courses in digital marketing, and consider completing free certification courses offered by social media platforms, such as Facebook Blueprint or Google Analytics.
Stay updated on social media trends by maintaining an active and engaged presence on various platforms.
