In 1970s, Joo Hwa started out on the streets of Chinatown by a few brothers and sisters selling fresh yong tau foo, prawn roll and fishballs.During the early days, all the products are freshly handmade over at the stall, as there is no refrigerators over at the streets.At that time. Business was overwhelming, queue started to form before opening hours.What is the reason behind the customers Love for Joo Hwa Yong Tau Foo?Quality, Freshness and Value for $$.The founders of Joo Hwa strictly emphasise on their products Quality and Freshness till today, fishes that are used must be bought fresh everyday, any products or raw materials that is not up to their expectations.You will see it in the rubbish bins!So fresh and quality=expensive right? Oh you are wrong!The founder would repeat his “teaching” to us-Our products must be affordable and reasonably priced.In the 80s, Joo Hwa Food moved to Ang Mo Kio industrial Park 3, started mass production of Ngoh Hiang, Prawn Roll, Yong Tau foo, Fishballs and fishcakes, supplying to wet markets and coffeeshops.In year 2008, the 2nd generation took over the running of Joo Hwa Food, new technologies were introduced to the manufacturing process and thus improved the quality and consistencies of products, strict hygiene policies were further enhanced.Moving into the next phase of expanding, Joo Hwa Food invested more time in the branding, to make the 40 year old brand able to move with the times.This e-commerce site was setup to provide customers with more choices and ease of shopping, rest assured we love to do things by the hard way!We make, we sell, we deliver all by ourselves, that is the only way you & i will feel safe when you enjoy our products!
In 1970s, Joo Hwa started out on the streets of Chinatown by a few brothers and sisters selling fresh yong tau foo, prawn roll and fishballs.During the early days, all the products are freshly handmade over at the stall, as there is no refrigerators over at the streets.At that time. Business was overwhelming, queue started to form before opening hours.What is the reason behind the customers Love for Joo Hwa Yong Tau Foo?Quality, Freshness and Value for $$.The founders of Joo Hwa strictly emphasise on their products Quality and Freshness till today, fishes that are used must be bought fresh everyday, any products or raw materials that is not up to their expectations.You will see it in the rubbish bins!So fresh and quality=expensive right? Oh you are wrong!The founder would repeat his “teaching” to us-Our products must be affordable and reasonably priced.In the 80s, Joo Hwa Food moved to Ang Mo Kio industrial Park 3, started mass production of Ngoh Hiang, Prawn Roll, Yong Tau foo, Fishballs and fishcakes, supplying to wet markets and coffeeshops.In year 2008, the 2nd generation took over the running of Joo Hwa Food, new technologies were introduced to the manufacturing process and thus improved the quality and consistencies of products, strict hygiene policies were further enhanced.Moving into the next phase of expanding, Joo Hwa Food invested more time in the branding, to make the 40 year old brand able to move with the times.This e-commerce site was setup to provide customers with more choices and ease of shopping, rest assured we love to do things by the hard way!We make, we sell, we deliver all by ourselves, that is the only way you & i will feel safe when you enjoy our products!
In 1970s, Joo Hwa started out on the streets of Chinatown by a few brothers and sisters selling fresh yong tau foo, prawn roll and fishballs.During the early days, all the products are freshly handmade over at the stall, as there is no refrigerators over at the streets.At that time. Business was overwhelming, queue started to form before opening hours.What is the reason behind the customers Love for Joo Hwa Yong Tau Foo?Quality, Freshness and Value for $$.The founders of Joo Hwa strictly emphasise on their products Quality and Freshness till today, fishes that are used must be bought fresh everyday, any products or raw materials that is not up to their expectations.You will see it in the rubbish bins!So fresh and quality=expensive right? Oh you are wrong!The founder would repeat his “teaching” to us-Our products must be affordable and reasonably priced.In the 80s, Joo Hwa Food moved to Ang Mo Kio industrial Park 3, started mass production of Ngoh Hiang, Prawn Roll, Yong Tau foo, Fishballs and fishcakes, supplying to wet markets and coffeeshops.In year 2008, the 2nd generation took over the running of Joo Hwa Food, new technologies were introduced to the manufacturing process and thus improved the quality and consistencies of products, strict hygiene policies were further enhanced.Moving into the next phase of expanding, Joo Hwa Food invested more time in the branding, to make the 40 year old brand able to move with the times.This e-commerce site was setup to provide customers with more choices and ease of shopping, rest assured we love to do things by the hard way!We make, we sell, we deliver all by ourselves, that is the only way you & i will feel safe when you enjoy our products!