Founded on the banks of the Sungei Canal in early post War Singapore, the company first relied on sale of refurbished small tools and hardware. Selling then was primarily to tradesmen seeking personal tools at the walk-in shop.As the Singapore economy industrialised, the company expanded by setting up a second outlet at Syed Alwi Road, from which she eventually moved to her first owned 4-storey building at Jalan Besar in the mid 1970s. The company next expansion was to set foot on the heart of Singapore’s largest industrial estate, Jurong. This Jurong premises housed sales, warehouse, technical and after-sales departments. In doing so, the company trained her focus on customers’ growing sophistication and became the early proponent of After-sales suppor
Founded on the banks of the Sungei Canal in early post War Singapore, the company first relied on sale of refurbished small tools and hardware. Selling then was primarily to tradesmen seeking personal tools at the walk-in shop.As the Singapore economy industrialised, the company expanded by setting up a second outlet at Syed Alwi Road, from which she eventually moved to her first owned 4-storey building at Jalan Besar in the mid 1970s. The company next expansion was to set foot on the heart of Singapore’s largest industrial estate, Jurong. This Jurong premises housed sales, warehouse, technical and after-sales departments. In doing so, the company trained her focus on customers’ growing sophistication and became the early proponent of After-sales suppor
Founded on the banks of the Sungei Canal in early post War Singapore, the company first relied on sale of refurbished small tools and hardware. Selling then was primarily to tradesmen seeking personal tools at the walk-in shop.As the Singapore economy industrialised, the company expanded by setting up a second outlet at Syed Alwi Road, from which she eventually moved to her first owned 4-storey building at Jalan Besar in the mid 1970s. The company next expansion was to set foot on the heart of Singapore’s largest industrial estate, Jurong. This Jurong premises housed sales, warehouse, technical and after-sales departments. In doing so, the company trained her focus on customers’ growing sophistication and became the early proponent of After-sales suppor