Company Profile

    Company overview

    Industry

    Logistics, Freight & Delivery Services

    Company size

    1,001-5,000

    Primary location

    60 Paya Lebar Road #07-33 Paya Lebar Square Singapore
    ABOUT THE COMPANY: SVP Worldwide is the world’s largest consumer sewing machine company, accounting for approximately one out of every three sewing machines sold annually across the globe. The company was founded in 1851, and its three iconic brands - SINGER®, HUSQVARNA® VIKING® and PFAFF® - each have delighted consumers for over 140 years. The SINGER® brand ranks #1 in the industry in brand awareness, likelihood to purchase and overall quality, according to a recent Gallup survey. The Husqvarna Viking® and Pfaff® brands have a premium positioning that are regarded as the brands of choice for serious sewers and crafters.The company’s corporate headquarters is located in Nashville, TN and supported by regional headquarters/sales offices located in Milan (Italy), São Paulo (Brazil), and Sydney (Australia) that, combined, reach consumers in more than 180 countries. SVP has two manufacturing facilities across Asia and Latin America, two global R&D centers, a software development center in Europe and a global supply chain with distribution centers in all regions.SVP Worldwide has a history of innovation and has established a leading offering in the Internet-of-Things (IoT) segment by introducing mySewnet®, the industry’s first cloud-based operating system, and the Premier+ suite of software. Its product portfolio covers entry-level sewing machines all the way up to advanced, internet-connected, leading edge household sewing machines that retail for $15,999 and all segments in-between. In addition to sewing machines, the product portfolio includes sewing accessories, notions, garment care products as well as software.The products are sold across a network of sewing machine dealers, mass retailers (e.g., Costco, Walmart, Lidl, MediaMarkt, Carrefour), specialty retailers (e.g., Joann, Michaels), online retailers (e.g., Amazon, Tmall), distributors, and through the company’s ~200 internally operated retail stores.The IndustryThe sewing machine industry is a global industry that is experiencing renewed growth. In developed markets, growth rates are projected to outpace GDP growth, according to Global Industry Analysts, Inc., the leading industry data source. Growth in these markets is driven by the millennial generation that is increasingly attracted to personalization, crafts and self-expression. In developing markets, the industry is expected to grow at 6.7% annually, fueled by the emerging middle class and the “need to sew” segment that uses sewing machines to support the household.The FutureIn 2018, SVP Worldwide was acquired by Ares Management (www.aresmgmt.com), a leading asset manager with $140B+ assets under management. The new owner has made substantial investments to strengthen and set the company up for growth. Leveraging its brands, innovative products, motivated employees, global footprint, and the financial strength of the new owner, SVP Worldwide is looking to compete more aggressively in the marketplace, accelerate growth, and attract talented team members.

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