Senior E-Commerce Executive

Key responsibilities:

TikTok Shop & Live Commerce (Main PIC)

Own and drive TikTok Shop as a key revenue and growth channel.

• Lead end-to-end planning and execution of TikTok Shop campaigns, including mega campaigns, launches, and always-on sales strategies.

• Manage TikTok Shop operations: product listings, pricing, bundles, vouchers, affiliate setup, and campaign mechanics.

• Work closely with KOLs, creators, and internal teams to plan and execute TikTok Live sessions and content that drives conversion.

• Partner with marketing team on content direction to ensure strong “shoppertainment” storytelling and sales performance.

• Monitor TikTok Shop performance (GMV, CVR, AOV, live conversion) and continuously optimise for growth.

• Stay ahead of TikTok trends, platform tools, and best practices to drive innovation and competitive advantage.

E-Commerce & Marketplace Support (Shopee, Lazada, Brand.com)

Support execution across other e-commerce platforms when required.

• Assist in campaign planning and execution across Shopee, Lazada, and OSIM Webshop.

• Support mega campaigns, sale events to drive overall e-commerce performance.

• Ensure accuracy and consistency across all platforms in terms of pricing, content, and promotions.

Campaign Planning & Commercial Execution

• Support development of campaign mechanics, bundles, and promotional strategies aligned with sales targets.

• Coordinate with internal stakeholders and external vendors to ensure smooth execution.

• Ensure all campaigns are launched on time with accurate setup across platforms.

Additional Support

• Support roadshows, events, and activation campaigns where required.

• Assist in cross-channel initiatives to drive overall brand and sales performance.

What We Are Looking For:

• Diploma/Degree in Marketing, Business, eCommerce, or related field.

• 2 to 4 years experience in E-commerce, with hands-on exposure to TikTok Shop or live commerce preferred.

• Strong understanding of marketplace platforms (Shopee, Lazada, Tiktok).

• Experience in campaign planning, promotions, and sales-driven execution.

• Comfortable with data analysis and performance optimisation.

• Proficient in Excel/Google Sheets; familiarity with TikTok Seller Center, Ads Manager, Meta Ads and digital marketing tools is a plus.

• Proactive, commercially driven, and able to take ownership in a fast-paced environment.