Product Executive
Oversee the development and marketing of specific products or product lines within a company.
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Typical monthly salaryJob opportunities
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Jobs in Jobstreet right nowSalary
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Typical monthly salaryJob growth
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In the last yearOn this page
- What's it like to be a Product Executive?
- How to become a Product Executive
- Latest Product Executive jobs
- Top skills and experience for Product Executives
What's it like to be a Product Executive?
A Product Executive is responsible for overseeing and managing specific products or product lines within a company. They often work in close coordination with production, marketing and sales departments. Product Executives typically assess market trends, identify potential areas for product growth and make strategic product related decisions. This role requires constant monitoring and review of a product's performance, which includes conceptualisation, development, launch and post-launch activities. A Product Executive could be found in a wide range of industry sectors that manufacture or provide goods or services, like technology, pharmaceuticals or consumer goods. This role requires not only sound product knowledge, but strategic decision-making and leadership skills.
Tasks and duties
- Overseeing the development and launch of new products based on market needs and business objectives.
- Collaborating with various departments like marketing and procurement to ensure a smooth product lifecycle management.
- Gathering and analysing market trends, customer feedback, and competitive information to initiate product enhancements or new developments.
- Defining pricing and positioning strategies for products, and working closely with sales teams to maximise product recognition and success.
- Coordinating with the advertising or promotional team to develop effective marketing campaigns for each product.
- Monitoring and evaluating product performance to meet expected profit margins and market share.
- Providing regular product updates and reports to stakeholders and senior management.
How to become a Product Executive
To become a Product Executive, you must start with a diploma or degree in Business Administration, Marketing, Product Management, or a field related to your company’s industry. You must also have experience in product development and project management.
- Obtain a degree or diploma in Business Administration, Marketing, Product Management, or a related field. If you’re in manufacturing, a background in Engineering may be relevant.
- Strengthen your knowledge with specialised courses in product management, market research, data analysis, and innovation management.
- You may start as a Product Management Intern, Marketing Assistant, or Product Assistant and work your way up. These roles allow you to develop the necessary skills.
- While product management certificates, a master's degree, or an MBA can help you stand out, they aren't always mandatory requirements. However, they can accelerate your progress.
Compare your salary
Find out how your salary compares with the average salary for Product Executives.Latest Product Executive jobs on Jobstreet
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Skills and experience employers are looking for
Having the right skills and experience can make you an in-demand applicant. Product Executive employers on Jobstreet are looking for job seekers with expertise in the following areas. Product Management
Product Launch
Product Planning
Product Sales
Forecasting
Sales Enablement
Market Research
Sales Support
Product Development
Pipeline Management
Business Planning
Product Strategy
Product Life Cycle Management
Product Marketing
Commercial Acumen
Sales Training
Product Pricing and Costing Strategy
Trade Marketing
Sales Process
FMCG Industry
Source: Jobstreet job ads and Jobstreet Profile data
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