Product Specialist
On this page
- What's it like to be a Product Specialist?
- How to become a Product Specialist
- Latest Product Specialist jobs
- Top skills and experience for Product Specialists
What's it like to be a Product Specialist?
A Product Specialist is typically responsible for understanding, promoting, and selling a company's product to clients. They are expected to know their product's components and functions inside out, as well as how it compares to the competitors. Acting as a link between the company and its customers, they provide advice and support, handle customer enquiries and aim for customer satisfaction. Product Specialists typically work in sectors that manufacture and sell technical, digital, scientific or high-value products. They can be found across many industries including automotive, software, electronics, pharmaceutical and more. Their role also usually requires them to closely collaborate with product development, sales, and customer service departments to ensure the company's products meet market needs.
Tasks and duties
- Identifying customer needs and communicating these to product development teams.
- Gathering and analysing data to understand product performance in the market.
- Working with marketing and sales teams to create a compelling product narrative.
- Providing expert insights and detailed product knowledge to customers and sales team.
- Organising product demonstrations and presentations.
- Tracking competitor activity and staying up to date with industry trends.
- Assisting with the development of marketing strategies and sales/promotional material.
How to become a Product Specialist
- While a GCE A-Level might be a minimum requirement in some cases, many employers prefer a bachelor's degree in marketing, communication, or a relevant field.
- Internships or entry-level roles in Sales, Marketing, or Customer Service are great ways to gain experience relevant to product knowledge and customer interaction.
- Some companies may require mandatory certifications like if you’re in manufacturing or food safety. Optional certifications include Certified Product Manager (CPM) or Agile Certified Product Manager and Product Owner (ACPMPO).
