Company Profile

    Company overview

    Industry

    FMCG Manufacturing

    Company size

    11-50

    Primary location

    125 Tuas View Square Singapore
    SHENG SHENG F&B Industries Pte Ltd, commonly referred to as 'Sheng Sheng or SSFB', was incorporated in year 1985 as the brainchild of 2 friends. SSFB humble history started when two friends, then sales representatives at an F&B company decided to make it out on their own. They started off as a wholesaler and manage to pull through the tough time of a new set-up, largely thanks to the immense support shown upon them by their very supportive existing clientele.In year 1995, SSFB oem its first product - 'ICE COOL' Mineral Water. Throughout the 20 years of development, SSFB now possess its own manufacturing facilities as well as a full portfolio of 'ICE COOL' branded products - ranging from canned beverages (coconut juices, other juice drink, asian speciality drink, carbonated drinks, energy drinks etc); PET beverages (mineral water, isotonic drinks etc); canned fruits (longan, lychee, sea coconut, fruit cocktail etc); canned vegetables (mushrooms; corn etc); other canned products (luncheon meat, braised peanuts, mackerel etc); bread spread (kaya and fruit jams) etc.The company now owns several brands under its name - Ice Cool, Golden Light, Booster, Marine, Raku Raku, IL Hap Jang and Litat Icecool.Since year 2010, SSFB has been appointed various exclusive distributorship for the Singapore market. Our current distributorship includes the following - Chek Hup, Laoganma, Wong Lo Kat, Binggrae, Seleco, Haidilao, Haitian, Jacker, Prodiet, Peppa Pig, Kaew, Tipco etc, and we look to continue our path of growth with more partners to come.For more details on our company and products, please check out our website www.icecool.com.sg.

    Jobs at Sheng Sheng F&B Industries Pte Ltd

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    at Sheng Sheng F & B Industries Pte Ltd
    Tuas, West Region
    Minimum 3 years of experience leading an operations team of at least 15 Merchandisers / Sales Representatives in the FMCG industry. Strong...
    Minimum 3 years of experience leading an operations team of at least 15 Merchandisers / Sales Representatives in the FMCG industry. Strong...
    classification: Retail & Consumer ProductsRetail & Consumer Products
    4d ago
    4d ago

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    Reviews overview

    4.06 ratings in total
    5
    3
    4
    2
    3
    0
    2
    0
    1
    1
    100%
    Rate salary as high or average
    83%
    Employees recommend this employer to friends

    What’s it like working at Sheng Sheng F&B Industries Pte Ltd?

    AI summary of recent reviews

    Employees at Sheng Sheng F&B Industries Pte Ltd appreciate the good colleagues and working environment, as well as the learning opportunities provided by the company. Reviewers also highlighted the high sales commissions offered, which are achievable, and the staff discounts on food and drinks products.

    However, some potential challenges were noted, such as certain roles requiring physical fitness, although equipment is available to assist. Outdoor sales positions involve working outside for most of the day. The location of the office in Tuas was considered a bit far by some, although the company provides transportation. Additionally, one reviewer raised concerns about poor management and a high turnover rate.

    Recent reviews

    4.0
    Logisitcs
    Dec 2022
    Singapore3 to 4 years in the role, former employee
    Good working place and environment
    The good thingsGood Colleagues and have reasonable overtime.
    The challengesPhysical fitness required however there is equipment to assist
    4.0
    Sale executive
    Jun 2022
    Singapore1 to 2 years in the role, former employee
    Good opportunity where you have a good exposure.
    The good thingsHigh sales comms which is achievable unlike previous company. Need to communicate with customers daily and achieve sales target
    The challengesoutdoor sales so most of the time outside.
    5.0
    Executive
    Nov 2021
    3 to 4 years in the role, former employee
    F&B Distribution company
    The good thingsGood Learning Experience High sales commission
    The challengesLocation of office abit far
    Ratings for Sheng Sheng F&B Industries Pte Ltd are shared as-is from employees in line with our community guidelines
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    This profile contains information from job postings, company websites, third-party databases and AI-generated content. Information may be incomplete or outdated. View our Company Profiles Terms.