Miniso
    (15 reviews)

    Company Profile

    Company overview

    Website

    Industry

    Home & Garden Retail

    Specialities

    Highly Affordable Prices, Licensed IP + Proprietary IP, Harvard Business Review

    Company size

    51-100

    Primary location

    TSX Tower A
    MINISO was founded in 2013 and we are headquartered in Guangzhou, China. Recognized as a "Top 500 Chinese Enterprise" and a "National High-Tech Enterprise", MINISO is dual primary listed on the New York Stock Exchange (NYSE) and the Hong Kong Stock Exchange (HKEX). As of September 30, 2025, MINISO has entered 112 markets, operating over 8,000 stores worldwide.Our corporate mission is "Life is for Fun." We aim to deliver creative, high-quality IP products at highly affordable prices to consumers worldwide, making IP products accessible and spreading happiness to everyone.

    Jobs at Miniso

    Based on your search activity

    at MINISO (GUANGZHOU) CO.,LTD.
    Singapore River, Central Region
    Singapore/Southeast Asia market experience is highly preferred.
    Singapore/Southeast Asia market experience is highly preferred.
    classification: CEO & General ManagementCEO & General Management
    4d ago
    4d ago

    at MINISO (GUANGZHOU) CO.,LTD.
    Singapore River, Central Region
    Applicants should be familiar with Singaporean laws and regulations.
    Applicants should be familiar with Singaporean laws and regulations.
    classification: Education & TrainingEducation & Training
    4d ago
    4d ago

    Our mission statement

    Aligned with our new vision of becoming the world’s leading IP operation platform, we will continue to deepen our presence in the interest-driven consumption track, and provide a comprehensive, end-to-end, multi-category, multi-channel, globally integrated service platform for artists and creators worldwide.Through a multi‑IP, multi-category, global strategy, we will deliver appealing products, services and delightful experiences to global consumers, driving our transformation from a retail enterprise to a cultural and creative enterprise.

    Reviews overview

    2.815 ratings in total
    5
    0
    4
    7
    3
    1
    2
    4
    1
    3
    60%
    Rate salary as high or average
    47%
    Employees recommend this employer to friends

    What’s it like working at Miniso?

    AI summary of recent reviews

    Employees at Miniso appreciate the friendly and helpful colleagues and supervisors who create a supportive working environment. Teamwork is a strong point, with staff working together effectively to drive sales. The learning opportunities in cashiering, customer service, and retail operations are valued, and part-time employees benefit from flexible scheduling that helps balance work with other commitments.

    However, there are some potential challenges, including understaffing which can lead to part-timers covering shifts on off days or working extended hours. Overtime is frequently required, particularly during new store openings, with some concerns about compensation. Work/life balance can be challenging due to workload demands and staffing constraints. Employees have also noted that staff benefits and recognition could be improved, with limited perks and a desire for more acknowledgement of hard work. Management practices vary across locations, with some experiencing supportive leadership whilst others note challenges with certain managers and frequent staff reshuffling.

    Recent reviews

    5.0
    Retail Sales Assistant
    May 2026
    Boon Lay Place West RegionLess than 1 year in the role, current employee
    My experience working there so far has been great
    The good thingsThe people there are really friendly and have taught me many things. From cashiering to customer service, they have taught me step by step
    The challengesHonestly there isn't any challenges
    4.0
    Store Incharge
    Jan 2022
    3 to 4 years in the role, current employee
    No good,no bonus,no manpower
    The good thingsCustomer service,guide staff follow the sop
    The challengesChg systems&no bonus&not appreciate all hardwork
    4.0
    Sales
    Dec 2021
    I have 5 years of retail experience.
    The good thingsTrying out a new enviroment.
    The challengesAs a cashier.new enviroment.
    Ratings for Miniso are shared as-is from employees in line with our community guidelines
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