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Tiara · 7 May 2025
Boss wants viral campaigns but refuses to spend on ads. Sounds familiar? Every month, I’m asked why our Instagram or TikTok engagement is not going up, but when I suggest running targeted paid ads, the answer is always no budget. "Just make it go viral organically" they say. I’m not a magician. Even good content needs a little boost, especially in such a saturated space. How do I make them understand that some marketing efforts need investment to work?
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Sheryln C · 8 May 2025
Administration Executive
I swear, if I had a dollar every time someone said “just go viral” 🙃 Maybe show them the backend stats—like reach with vs without boosts. When they see the actual numbers, it might finally click that exposure isn’t free.
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